Knowing what you’re offering is an essential, and often one that ends up being really fuzzy where people want to offer everything or something really generic. What follows are examples of businesses who’ve nailed it.
Joseph Coats – I help connect people to nature by creating edible and useful landscapes that provide for many of their basic needs (food, H2o, fibre, fuel).
Lisa Reinhardt – Women love our organic vegan dark chocolate that’s infused with herbs, spices & flower essences to balance body & mind www.weiofchocolate.com.
Janina Na – I make artisanal bath and body care luxuries for people with sensitive skin and/or multiple chemical sensitivities.
ommwriter.com – an amazing distraction free writing experience for people who need to write on the computer a lot but have a hard time focusing, get distracted easily and want a more peaceful experience.
750words.com – an online system to get people to write three pages of new writing, every single day.
deercrossingtheartfarm.org – “Artfarmers follow a simple equation: art + nature = change. Founded on five acres of traditional Squamish territory just north of Gibsons BC, the art farm movement brings arts and nature-based innovators together with people devoted to change – to dialogue, to reflect and to share ideas, energy, resources, and skills in order to make change happen. In other words, we farm change through idea, innovation and skill-sharing at the grassroots level using nature and the arts as our guides.”
holisticvetcare.com – a holistic veterinary clinic.
sherwoods-forests.com – A tree farm in Alberta has three niches: 1. Acreage owners who suddenly realize, “OMG I’ve got 5 acres of lawn!” 2. Reclamation specialists looking for small trees for replanting. This group also includes parks people naturalizing an area. 3. Minmalists working on a very tight budget wanting 1 year old trees.
blomedry.com – a hair salon that doesn’t cut your hair. They only style. Their tagline? “You’re not cheating on your hairdresser.”
twineagles.org/ – Tim Corcoran “I love mentoring people with a passion for wilderness survival. Post college, single young adults ages 22-27 working odd jobs (not parents), these folks have a deep love for the Earth. Many have read The Tracker, by Tom Brown Jr., or taken a class at his (or another) wilderness survival school, or learned skills from a book. They all have a burning desire to experience the freedom that comes with providing their most basic human needs of shelter, water, fire and food directly from the Earth.
They can’t stand that their lives are dependent on a degenerative, industrial system of grocery stores, phone lines, polluted roadways and more. They wonder, “What would happen if these modern conveniences were unavailable? How would I provide for my most basic needs?”
Coming from all over the world, they’re ready to take the next step in their journey of deep nature connection. They have a passion for the primitive skills of our earth-based ancestors like basketry, flint-knapping and brain-tanning (even if they’re just beginning to practice these skills).
These earthy folks are deeply concerned about climate change and recent patterns of increased global severe weather. Deep down, they sense that the way to save the Earth is by connecting deeply to it, and guiding others to do the same. They’re deeply inspired by indigenous cultures and leaders such as Black Elk, Crazy Horse, Geronimo and Tecumseh. They’re on a deep journey seeking truth, the meaning of life, and life in balance with the Earth.”
Quinn Rivet – a Naturopath who specializes in kidney and adrenals and stress.
Gridbid – is your complete source for unbiased information, solar savings calculators and expert advice to help you save money with solar energy. Reduce your electricity bill today by switching to clean solar electricity.
Patreon – Become an ongoing patron of your favourite artists.
We Deliver Local – Our website provides an online shopping experience for independent shops and people that want to use local shops online.
Merch-Box – If you’re into indie music, you’ll love this. For just $10, every month, you get personalized boxes of tunes and merch delivered to your door. The target market of indie music lovers is very clear. This is for people who want to discover new music that fits their tastes, and love the idea of getting something physical in the mail every thirty days.
David Glover – is a Naval Academy grad, cancer survivor and Ironman triathlete. However, he’s so much more than that. He’s been able to turn his experiences/achievements into a soul-satisfying business where he’s getting paid to speak, write, coach and direct races around the country.
To read dozens more examples of businesses that have built their niche based on what they’re offering as much, if not more than, on to whom they’re offering it, check out these folks in the case studies.