On this page I’m sharing an exceptionally strong Niching Case Study each month. It’ll be up here for just a month before it’s replaced by another example, so take a few minutes to read through all the thoughtful, useful feedback and perspectives on this niche to see why and how it works.
The niche originated as an entry in my Marketing for Hippies’ So You Think You Can Niche? Contest, which I’ve held annually since 2013. The parameters of the contest were to provide one’s niche in 140 characters or less (that’s the length of a Tweet!) and present it in meme-format. I gave each entry my rating from 1-10 (1 being unclear and 10 being crystal clear) along with my feedback on each niche. Contest participants were also invited to give one another’s niches a rating and provide any constructive thoughts on how the niches could be clarified.
To gain access to the full vault of over 200 Niching Case Studies and see examples of weak, medium-strength and solid niches, consider joining the Niching Homestudy Course. The Niching Case Study Vault is one the amazing learning tools to which you’ll gain lifetime access.
Enjoy this sample!
I build and maintain productive gardens for environmentally conscious Calgarians that want an economical source of fresh organic food.
Niching Contest Participant Comments:
10/10: I want to know more about what a “productive garden” is.
10/10: I think you’ve nailed it. I wish you helped Seattleites do the same.
10/10: It’s very clear what you do and sounds like a great service!
10/10: What an enticing photo! I don’t know how long you worked on this sentence, but it is extremely specific AND flows beautifully. Outstanding.
10/10: By “maintain,” it sounds to me like you also water, weed, etc.
Landon Kennedy’s Reflections:
Thanks very much. I’ve been working hard to become a writer lately, and apparently it’s working. “Everybody Writes” by Ann Handley was my number one source for becoming a writer of clarity and preciseness. I highly recommend it to everyone that runs a small business.
The Revised Niche: