On this page I’m sharing an exceptionally strong Niching Case Study each month. It’ll be up here for just a month before it’s replaced by another example, so take a few minutes to read through all the thoughtful, useful feedback and perspectives on this niche to see why and how it works.
The niche originated as an entry in my Marketing for Hippies’ So You Think You Can Niche? Contest, which I’ve held annually since 2013. The parameters of the contest were to provide one’s niche in 140 characters or less (that’s the length of a Tweet!) and present it in meme-format. I gave each entry my rating from 1-10 (1 being unclear and 10 being crystal clear) along with my feedback on each niche. Contest participants were also invited to give one another’s niches a rating and provide any constructive thoughts on how the niches could be clarified.
To gain access to the full vault of over 200 Niching Case Studies and see examples of weak, medium-strength and solid niches, consider joining the Niching Homestudy Course. The Niching Case Study Vault is one the amazing learning tools to which you’ll gain lifetime access.
Enjoy this sample!
Empowering women to achieve optimal bone health with a science-based holistic approach to food, supplements and lifestyle.
Niching Contest Participant Comments:
10 – Lovely photo and super clear message.
10 – Yep this is a perfect for me – as I am a woman with osteoporosis. Am guessing it is also about prevention too. In fact am interested in knowing more!
10 – Super clear
10 – Fantastic!
10 – Super clear. Nice work!
Thinking on this, the only part that’s unclear is why someone would want this, or have a need. Perhaps I’m not an ideal client if I don’t get it, but maybe I am but am missing something. Just a thought.
I think you said all that in 140 characters. Well done!
That totally makes sense now. And women with concerns about osteoporosis will know you mean them. Great job.
10 – Sounds like prevention for all women.
Hm . . . I’m actually hesitating, maybe I don’t understand the whole niching concept. I would not know which of my friends to refer to you. How does somebody know they have problems with their bone health? Why does interaction play a role?
10 – Very clear!!
Leesa Klich’s Reflections:
My target is women who are concerned about osteoporosis. BUT, the thing is, I can’t say things like “prevent,” “heal” or “treat,” or even “osteoporosis”, because I’m not a doctor. So, “optimal bone health” is what I can legally promote, plus I can’t guarantee results (bone density increases, etc.) Also, taking medications is very UN-empowering, so providing some science-based food, supplement & lifestyle recommendations is empowering for many people. Does that make sense? Can I reword it a bit? Thanks!
The Revised Niche: