On this page I’m sharing an exceptionally strong Niching Case Study each month. It’ll be up here for just a month before it’s replaced by another example, so take a few minutes to read through all the thoughtful, useful feedback and perspectives on this niche to see why and how it works.
The niche originated as an entry in my Marketing for Hippies’ So You Think You Can Niche? Contest, which I’ve held annually since 2013. The parameters of the contest were to provide one’s niche in 140 characters or less (that’s the length of a Tweet!) and present it in meme-format. I gave each entry my rating from 1-10 (1 being unclear and 10 being crystal clear) along with my feedback on each niche. Contest participants were also invited to give one another’s niches a rating and provide any constructive thoughts on how the niches could be clarified.
To gain access to the full vault of over 200 Niching Case Studies and see examples of weak, medium-strength and solid niches, consider joining the Niching Homestudy Course. The Niching Case Study Vault is one the amazing learning tools to which you’ll gain lifetime access.
Enjoy this sample!
I help parents & childcare providers greenproof their home & work environments, & create healthier futures for their children & families
Niching Contest Participant Comments:
9 – Very clear to me! Instead of the last I would probably say “to create healthier futures for children and families.” That’s just my humble opinion.
8.5 – Mostly because I had to look up “greenproofing,” so I didn’t “get” this immediately . . . I love Josee’s suggestion – “TO create healthier futures” – that would bump it up for me.
Is “greenproof” a widely-used word? To me it is a bit confusing; looks like it means, “protect your home from environmentally-friendly things”. I am certain that’s not what you actually mean, but it also left me uncertain as to what it does mean. All the best to you in your work and this competition. Good luck!
8 – I am confused by the word greenproof. I think I know what you mean but combining green with proof doesn’t make sense in the same way as, say, childproof and fireproof. Are you childproofing the homes and also upgrading the environment and products used to be greener, more planet and people friendly?
9 – I have the same issue with “greenproof” – I don’t know what word you want, but to me greenproof means to ward off greenness, not to encourage it.
9 – I love this. So clear and direct.
8 – As I am not clear what green proof entails.
10 – Great job! Very clear what you are doing.
10 – This could be perfect but I’m confused about what green proofing means. If it means making homes and work more green, then I get it and it would just need some more direct language. It might also be even more potent if it had a message about creating a better world, because I find that most people who care about green initiatives, truly care about the environment AND their health.
10 – This is great!
9 – I really love this. Very clear!
9 – To me it is really valuable information to have available on the net to support busy parents
9.5 – I would change “& create” to “to create”. Just a niggly detail.I get what you do, how you do it, and who you do it for. Your image is great. I like the word green proof. With the word green being an understood term, I imagine you riding environments of chemicals and BPA and adding nature back in.
7 – I understand that you want to help parents and childcare providers. But I don’t understand with what is referred to with green-proofing. What kind of thing do people complain about who have the problem that you can solve? That way, it would be easy for me to detect, which of my friends to refer to you. Very lovely picture, by the way!
9 – Very clear!
Such a great post
Iona Bonamis’ Reflections:
The Revised Niche: