We help small business owners feel successful, by taking care of the details that drain their energy.
Niching Contest Participant Comments:
7/10: I like this idea, I would say business owners like you to BE successful. . .
8/10: Hi Crystal, I like this idea, especially because I run a small business. What I would want to see to know if I fit in or friends of mine would fit in, is whether you only help women, what details you are taking care of – accounting? Reception? Social media? – and who you are.
9/10: Why just FEEL successful? Why not BE? I just love the ladies team!
I believe the change to BE successful is unanimous!
7/10: What part of the business do you take care of?
8/10: Hi, Crystal. I think your group has hit on something that really resonates with small business owners. There’s nothing worse than getting bogged down by details that keep you from your real business/purpose. A couple of my comments are similar to others here but perhaps with a little bit of a different twist. I agree about BEing successful instead of only feeling it. I wouldn’t completely take out the feeling part though since someone could actually be successful yet still feel terrible about where they are. The only drawback to saying “be successful” is that you are in essence saying that their success is in your hands, which is a dangerous position to be in. I’d suggest “become and feel more successful,” with “more” implying that they already have some degree of success and that you will help them get further along, no matter how much more that will be. As for the “details” part, by saying “the details” it implies that there are certain ones that you take care of. If this is the case (and if it fits within the wording allowance) be more specific here. If not, you can say “details” (without the “the”) which means it could be any kind of detail and the reader will mentally fill that blank with whatever details he/she needs help with.
I think I know what you mean, but I think you could be more concrete in what you offer. Is it coaching? Or clear-the-clutter-from-your-office? Or. . .
7/10: “Feel successful” doesn’t sound very strong. How about get successful? What kind of small business or what kind of details might help but otherwise clear.
7/10: Affirmative. Being successful is more important to me than feeling successful. Otherwise a solid 7 or 8. My mind fills in “details” with all sorts of assumptions like bookkeeping, contract reviews, mechanics liens, payroll, etc. I fantasize about calling you and you take care of everything I hate to do.
Crystal Wilson‘s Reflections:
Thanks Tad! Great feedback (of course – this is your job!) We are definitely happy to change “feel” to “be” and that was a resounding sentiment expressed in the comments. This contest is so helpful in so many ways!
The Revised Niche: