When you get wiped out by one of life’s tsunamis, and you don’t know wtf to do… I’m the Red Cross. Hope. Help. Heart.
Niching Contest Participant Comments:
5/10: Intriguing, but not sure what you do.
6/10: I love the message but unsure of who you are targeting. Who and what is your niche?
6/10: Unsure of what you do, not sure you can use the red cross as a reference.
6.5/10: I get that you’re targeting people who have had major crises. But I don’t know more than that — families? individuals? physical/literal tsunamis? Or just figurative? While I like the analogy . . . are you really doing things the Red Cross does? It’s a big organization . . . I think I need more clarity, about your client, the desired outcome, and how you get them from point A to point B.]
7/10: Wow I like it. fun powerful catchy cute. But what do you do?
7/10: This would work better in this contest I think if it was more specific about what sort of “tsunami” you are referring to. There are so many different types, and that might mean something completely different to one person than another. That being said though I am pretty impressed with how this all pulls together, and I definitely am led to find out more.
4/10: I don’t really get it?
5/10: It’s very catchy and a cool idea; however, it gives me the impression that you are going to give me charity . . . not good for biz.
10/10:cI was really pulled in by this one, I see the value of the suggestions, but I would rate this a 10 for emotional impact.\
8/10: I’m really clear on who you help, but I’m not sure what you being the Red Cross means in terms of how you help them (it sounds like you just do disaster management, and then they go somewhere else for the rebuilding?)
I do, however give you extra points for the WTF: that helps me to immediately see who your audience is because you’re using their language (which is actually better to help them identify whether they’re your right people or not than any amount of description would be).
It’s OK if you put people off with it because it means they’ve just self-selected out as “not your right people”
6/10: What are some types of “tsunamis” you help support? And using “wtf” is a turn off to me, personally, in business speak. Not sure about others.
8/10: I like it! It makes me feel good . . . and curious as to what specifically you do. Maybe more clarification of niche?
9/10: Haha, great! No one can accuse you of modesty I love it.
Love the writing. very intriguing.
Great and compelling message. Maybe need to clarify for this contest the niche and how you help your people.
I think it’s eye catching and clear that you help people in crisis get back on track. You don’t say how you help but you clearly say that you care.
10/10: This contest is about “niching” and that is not really what you are doing here and that is also not really what I did in my own submission. But, I really LOVE your message and I think it is VERY STRONG, so I give you 10 points.
Ivana Siska‘s Reflections:
The Revised Niche: