Creating mission-driven strategies and marketing messages that matter and make money based on values and integrity.
Niching Contest Participant Comments:
7/10: If your clients are predominantly corporate and use a lot of the buzzwords themselves, then I’d give this an 8 on the basis that it’s using the language of your clients. If not, I’d probably say a 6: you’re likely to confuse (and possibly turn them off) with the buzzwords. It feels very general and doesn’t give me a sense of who you work with, what their current challenges are, or what results you create for them. As a fellow copywriter I am giving you an extra point for all the alliteration though: it made me smile.
6/10: Sounds a little too much like corporate speak. I’m a passion/mission/purpose driven entrepreneur but I don’t know if I want strategies. I know I want more clients and for people to”get”what I do and how I can help/support them. What are your clients looking for?
10/10: I need this! So clear, so direct, makes me wonder what you do and wanna call.
I like this ALOT and it is a little worry and would like to see maybe the word integrity instead of values OR make this a little more fun with all the M’s in there. . .
5/10: It sounds clever, but I have little idea what you offer and to whom.
10/10: Great goal, very clear.
7/10: It isn’t clear to me who your clients are – individuals? Companies? From the language you have used, it feels to me that you would be the kind of person that the local (corporate-leaning) university would hire for an outsourced marketing project. Ah. . . the “and” sort of stops me and my brain doesn’t quite process the “values and integrity.” Perhaps the “values and integrity” need to be closer to the center of your message?
7/10: Clear, but not that original.
The Last M that would tip the cart over and leave your little verbal declaration ringing in their heads for days is the M in your name?
6/10: I find this a bit vague.
10/10: I can totally picture specific people I could send to them and I know for sure whether I’m in their niche or not. I clearly understand the problem they are solving.
6/10: Sounds like you know what you provide, but who do you provide it for? Heart-based businesses? Holistic entrepreneurs?
6/10: I mean, I can extrapolate what this means, but it’s filled with jargon that kind of loses me.
Lisa Manyon’s Reflections:
Great feedback. Regarding mission-driven – that’s both the who and the what. The people I serve are passionate about their mission (and it’s usually something BIG that promotes positive change in the world). It’s beyond heart-based and conscious (which I understand and relate to but see as over-used and buzz wordy). They want to promote their mission with marketing messages that matter (that are not “icky” or “salesy” like many teach /create). Ultimately they struggle to turn their mission into a palatable marketing message that helps them serve more people and in turn make more money. They are experts at making their magic and need help marketing their magic – via messaging and strategy based on their values and with integrity. That’s really hard to say in less than 120 characters but it’s FUN to try and I have really loved this exercise.
I get that most people don’t wake up thinking about strategies. In fact, many people don’t even realize they need them. I’ve found that strategy is one of the missing pieces when people try to market. That’s why I firmly believe that copy (content/your marketing message) is QUEEN and strategy is KING. They are the feminine and masculine energies of marketing and must dance together in order for the marketing to work (much like a relationship). I believe marketing is all about relationships. When you are clear and being of true service, you don’t have to sell.
The Revised Niche:
Teaching relationship first marketing based on service and values via the “Challenge. Solution. Invitation.™” formula.