With our software we help charities prove they’ve made a positive impact in their chosen cause and gain, retain and increase their funding.
Niching Contest Participant Comments:
7/10: I think this is a fabulous niche as I imagine that not all charities know how communicate their results to those who might be interested in funding them. I know the character limit here but would love to know more about how the software helps charities prove their positive impact. Is your service for charities around the world or in one particular country only? If worldwide do you have knowledge and also help them with the huge variety of funding sources out there? Best of luck with your business.
9/10: I love the image and what you do – so needed!!! The bit that confuses me is whether it’s CRM software or software that shows the impact of how donations are used. Maybe that’s the same thing. And Also do you support all charities (in terms of size and location around the world). Great idea though.
7/10: I love the mission here, that is awesome! But from the statement, I’m not really getting what solution you’re providing. How is it being proven? The CRM in the name tells me it’s a customer relationship management software, but I don’t quite get how that can prove the impact. Is it through specific reports? Collecting feedback?
10/10: Love it. Love that it helps the charities, and increases transparency for those donating all at once!
7/10: There’s a lot in there Rachel. (well done for getting into 140 characters!) I’d give it a 7. As Pearl says, it would be clearer if you specified what sort of charities
9/10: Awesome. Only thing that’s not clear is how you prove they’ve made an impact
8/10: I think it’s very clear what you do and who your target is. Your picture seems a bit too cluttered to me, though.
4/10: What kinds of charities do you serve? I get a better sense of your work than who your target is.
This is great but I was a little lost in the busyness of it but I confess, my mind is easily overwhelmed.
7/10: I think this is a great niche and the graphic is really fun. I think this is probably just a problem with having to write about something complicated in 140 words, but I am wondering a bit about the assertion of proving what they did. In my experience of charities proof often requires some pretty in depth program evaluation, qualitative research, and stories, not just statistics. How do you help charities that can’t measure their work in statistics? But if you can do it, that’s amazing and I will keep your name in mind!
10/10: The only thing I would change is “Our software helps…”. It’s a little more direct.
Rachel Davidson-Foster’s Reflections:
We can help all sorts of charities to be honest (and that’s not me trying to shirk the need to niche, at least I hope I am not!). The software can cope with membership-based charities, donation type charities, service-provision based charities – even charities that have a mix of all of these income generation methods
Thank you for your feedback. It is most easily described as a CRM but in reality it does much more. Too much for the 140 character limit! Essentially we tailor it to each charity’s needs so that they can “forensically” track their outcomes – the positive changes they promised they’d achieve in return for being given that grant or fund – and then produce reports that prove when, how, with whom, in what way they achieved those outcomes. Hope that helps! Thanks again for taking the time to score us.
We do deal with highly complex requirements with each of our charity customers having different outcome audit-trails and measurement variables. The skill we have is in tailoring the software to cope with the needs of each charity so that to prove their positive impact really does become a “click of the button”. That’s tough to fit into 140 characters, but I’m thrilled that the 140 characters i did pick got you asking all these lovely pertinent questions
The Revised Niche: