When we’re talking about identifying a clear niche, I find it can be very helpful for people to have a lot of real world examples to explore to get a feel for what it looks like when you’ve really nailed it.
Sometimes people having a hard time wrapping their mind around what a niche business might look like or how on earth it could be successful. So, it’s often a good idea to notice all of the niche businesses around you all of the time that do really well.
Chicken Soup for the Soul – every single one of their books is a niche book. Think about it.
Dating websites – think about how many niched dating websites there are out there. Including this one: Bodybuilding Christian Swingers From Florida Start Spouse-Swapping Website.
Reality TV – Think of all of the different reality TV shows out there and the niches that they fill.
Cooking Classes – think about all the niches within cooking classes. Helping with cancer, gluten free, vegan, primal, ethnic, affordable, local food, preserves etc.
MeetUp.com – a whole website dedicated to fostering highly niched, in-person meet up events.
Photography – you’d be shocked at how many different kinds of photographers there are. There are photographers who specialize in weddings, engagements, live events with photobooths, nature, pets, births, business headshots. There’s even super hero shoots – photography focuses on getting a photo of you dressed up as a super hero or Siddiqi Soul Ray who uses photography as a doorway into a transformational life coaching day. Niche. Mark Silver told me of a photographer in the Netherlands teaching corporations how to use smart phones to get web content.