Below you’ll find a curated list of articles on the What and Why of niching. These are supplemental reading suggestions for participants in the Niching Homestudy.
Knowing what you’re offering is an essential, and often one that ends up being really fuzzy where people want to offer everything or something really generic. What follows are examples of businesses who’ve nailed it. Joseph Coats – I help connect people to nature by creating edible and useful landscapes that provide for many of their basic needs (food, H2o, fibre, fuel).
Over the past 14 years I have met many women who have worked to cultivate a life of inner peace and juicy aliveness (myself included) who did not plan on dragging their ugly past around forever. What they suspect is that there is some unhealed thing in their past holding them back. So here is the central idea I’d like to offer you… You don’t need to let go of your baggage from the past because your most painful experiences are actually the ticket to your awakening. Your life story has profound value.
One of the most common pieces of advice for bloggers is to find a niche that you can dominate — the smaller the niche, the better, because all of the bigger niches are already dominated by bigger blogs. This advice is fine if you’re trying to sell a product to a specific group of potential customers, but if you’re trying to grow a blog with as big a readership as possible, I think niche blogging is dead wrong. Instead, go for as wide an audience as possible — but find something that will differentiate yourself from others. That’s how you can tap into the biggest possible readership.
How often have you gotten a compliment on your creativity or your patience or your resilience, only to wave it off, assuming that these strengths must come easily to everyone? In my 30 years as a lifestyle/career coach and author, the mistake I see people make time and again is failing to recognize their talents. An honest inventory may be difficult—even impossible—for you to do yourself. So sit with a friend and try this exercise. It’s a new twist on something I call the Self-Correcting Life Scenario, and it’s one of my favourites.