Below you’ll find a curated list of articles on the Little Circles of niching. These are supplemental reading suggestions for participants in the Niching Homestudy.
Knowing who you’re trying to reach (i.e. target market) is an essential, and often avoided element of figuring out one’s niche in business. What follows are dozens of examples of businesses who’ve nailed it. My friend Laurel lee Maclure and her friend had a love of singing and old people, so they started a band called The Blue Belles that tours old folks homes doing shows.
So, how do you know if a niche you’re thinking of is a good one? Well, your niche may be defined by what you do. You make a particular widget that has only one use and there are only three buyers of it in the market. Your service is helping to turn breach babies naturally – the nature of your service may define the target market. But that’s a rare thing.
Want to know one of the biggest mistakes that most wellness professionals and coaches make? They assume they have a niche when in fact, they actually have a specialty.
If you are a regular reader of the Enlightened Marketing blog, you have probably heard us talk about the importance of finding your niche. Indeed, a niche is really the heart of any strong brand. After all, a brand – at its core – is a promise that you can solve a specific problem for a specific target audience, and a niche is a specific subsection of that audience. The more clearly the audience and the solution are defined, the easier your brand is to communicate. We all know that a clearly defined brand is at the core of successful marketing. So far, so good.
Over the past thirty years, the practice of Chinese Medicine [CM] outside of China has been increasing by leaps and bounds! I’m sure those of you who have been in the profession for a while have witnessed this exciting progression . . . It is indeed fantastic that we have come so far. The logical next question we may ask is, “What is the next step for CM in the West?” Without a doubt, the short answer to this question is “specialization.”
Recently I was coaching a client and the pungent question came up of just how much a platform needs to be niched. By now the niching pundits have hit the drum hard enough that everyone knows what niching is and why it matters – the Web requires everyone to pick a specialty so they can be found. If you’re a marketing expert, say, you’ll get lost among other marketing experts . . . UNLESS you are a marketing expert to lawyers, say, or mom-preneurs, or recently retired academics who want to start a web business. But the question remains – just when do you stop tightening your niche?