Below you’ll find a curated list of articles on the Attractions Quadrant. These are supplemental reading suggestions for participants in the Niching Homestudy.
In my line of work, it’s common to have people tell me they are stuck, lost, confused, conflicted, or afraid. There’s something NQR (not quite right) about their lives. Maybe their relationship is faltering; maybe their work sucks; maybe they are trying to find their role and purpose in life. Perhaps enlightenment seems farther away than when they started hunting it. Most feel oppressed with insufficient meaning, erratic motivation, and some degree of dissatisfaction or sadness.
A few years ago, Alex Baisley and I got on the phone and recorded a conversation where we went back and forth sharing stories of people who’d built businesses around their lifestyle. Alex worked a 9-5 job as a commercial diver for years and hated it. But then he became a reiki practitioner (his dream!) and then realized he hated it too because, by default, he’d created a 9-5 office job. In truth, he could have worked any days of the week or hours that he’d wanted. Once he realized that, he was able to make the shifts he needed to feel better about it. Better than anyone I know, Alex understands the lifestyle piece of the niche conversation.