Niching Case Study: Alice Grange

Guiding women, wounded by their mothers, to lovingly learn to mother yourself & KNOW you deserve happiness. EFT Tap to a positive present.

https://www.tappingdetective.com

#sytycn2016

Tad’s Rating:

7/10

Contest Rating:

7.5/10

Average Rating:

7/10

Tad’s Comments:

This is a solid 7 to me. Women wounded by their mothers is a very solid what I would call Big Circle – a general sense of your ideal clients. I love that you name the result – to learn to mother yourself and to know you deserve happiness. That’s beautiful. I find myself curious about the type of mother wounds we’re talking about or the particular impacts it’s had. If it said, “Guiding women who have no self confidence because they were wounded by their mothers. . .” that might feel more clear. As a Big Circle/Ideal Client this is 100% great. As a target market, assuming you’re marketing this online, I’d encourage some more refinement and, remember, you might have multiple little circles. You might have multiple target markets. To me this is enough to charge ahead with and there’s so much diversity to explore within it. Gorgeous work.

Niching Contest Participant Comments:

7.5 – Lovely work. I was confused by the switch between “their” and “yourself” “you” – consistent pronouns will help. I think you can unite your two sentences so it feels less disjointed. So you use EFT to help women transform their mother wounds? Using the word “mother” again feels redundant, perhaps another word like “nurture?” Best wishes!

5 – The grammar shifts from 3rd person to 1st person which I think hurts the flow. I don’t trust someone who doesn’t know me saying I deserve happiness – like the “because you’re worth it” ad campaigns a bit. But, I was clear about your work and it is very worthwhile – lots of wounded daughters out here.

I’m not sure how to rate this, as I don’t see text on the photo (though it’s a lovely photo). From the caption, it’s very clear who you serve, what you offer and the benefit – Well done! The writing could be a bit smoother. I’d like to see the two sentences combined; right now it feels disjointed.

7 – The clarity is there and as others have said a bit of tightening in grammar and flow and you have a powerful message. Well done. You could play with taking out the “deserve” to something more active like finally being happy or even just being happy. 🙂

9 – I’m usually the grammar Nazi, but this speaks to me so clearly I didn’t even notice the shift (that is saying a LOT.)

8 – I love this message, for me it feels like a lighthouse beaming out hope. The message really “grabbed” me.

6.5 – Lovely picture and I agree with the tightening up comments. Great niche and much needed so the daughters can enjoy being mothers. All the best.

8 – This one really called my name! I do think you could get more specific, which would be helpful, but this to me is a very solid start.

8 – I like the part about learning to mother yourself. The part about being wounded by your mother, makes me ask “and how about other wounds?” Tapping detective sounds like you help them find something, maybe a problem, maybe a solution. And how about those people who have the problem you address, but are not aware of it? I would like more than just “knowing” I deserve happiness, namely to experience it. I like that you mention how you help your niche, by tapping. Maybe an idea to have a picture of you tapping? (just a thought, not yet sure, if it’s even a good one, but who knows what it may trigger. . .) I like the part about “guiding women” – that sounds firm and gentle at the same time.

Alice Grange’s Reflections:

n/a

The Revised Niche:

n/a