White Witch of Naturopathy working her magic with whole foods, herbs and energy therapy to transform pain & fatigue.
Niching Contest Participant Comments:
7/10: Love the playfulness image of you as a white witch here. 120 characters is way too short when you have so much magic to share! I give it a 7 because it is clear WHAT you do and the problems you solve (which could be more specific however) and mostly not a 10 because I have no idea who your clients are.
8/10: I like the “white witch” aspect (but it wouldn’t work well in my geographic location, “The Bible Belt” of the USA). While I (another naturopath) understand the notion of “magic” in your work, I wonder if your potential clients would understand that. When you talk about “pain and fatigue”. . . that is potentially a huge group of people. Narrowing that down a bit would tighten up your niche.
9/10: Love the saying.
Very clear to me your niche.
7/10: Beautiful picture with so much movement in it! Very much alive! Strong white words and the intention is very clear. Now who do you want to help in Belgium? Dutch people too (probably?) Now your niche is a 7 to me.
8/10: I personally like it, yet I’m confused as to how you work. Do you employ magic in your clinic? Would this maybe turn away people? Then again, would you want to work with people who are turned off by your message?
9/10: I like your courage! Not for the faint-hearted! Just wonder, if the fatigued are not a tiny bit overwhelmed by all your energy?
9/10: I also loved the white witch part! I think you “show” the witchiness more in the attitude of your words. I think you could go even further with niching what you treat by mentioning “difficult to diagnose” illnesses that cause chronic pain and (some adjective) fatigue, if I hear your specialization correctly?
5/10: Great tagline. To me it is perfectly clear what you are doing and how you are doing it, but not exactly for who you are doing it, which is what this competition is all about. Therefore: 5 points.
9/10: Makes me want to know more! Very creative.
8/10: You had me at white witch. The missing elements are the modality of energy therapy and the result. (Yeah, there’s only room for 120 words, I know.)
9/10: Love the humor and warmth. Think the text could be tweaked a bit more to reflect the positive benefits the client would receive, but would give it a 9. It got my interest and curiosity going!
8/10: I like this! It’s quirky and clever. Nice image! It would definitely attract and repel people, which is good! What kind of pain specifically? I think most people who need help are in some sort of pain and are tired, so it helps to name it so that someone specific comes to mind. I like your approach, and I think it’s important but what I think might be more important is what you help them transform their pain into – the specific outcome?
7.5/10: I know what you do and the problem you solve, but not sure who you work with, or who’s pain/fatigue you can most help transform.
Your personality definitely comes through. Having been through some pain situations where nobody seemed to help, or they addressed something other than what I had – I’m looking for a connection that tells me you understand my pain. Then your personality clinches the deal.
8/10: I like it.
Aline Verheyen’s Reflections:
The Revised Niche: