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Niching Case Study: Angela Davis

AngelaDavis

My path serves others by sharing how Inspired Intention moves your life into balance with Feng Shui.

greenfengshuilady.com

#sytycn2014

Tad’s Rating:

4/10

Contest Rating:

7/10

Average Rating:

5.5/10

Tad’s Comments:

Right now this is a 4 for me. 

First of all, feng shui seems to be a hard thing to market for a lot of people. You’re most definitely not alone in this. 

Let’s break down the elements of a solid niche to see why this is a 4 for me.

Who: There’s no clear sense of a particular target market.

What: Feng shui. That’s clear enough if you know what it is. But if you don’t, then you’ll have no idea what this all means. So, right now, your ideal clients seems to be people who already know what feng shui is. If that’s not true then we need to find a way to articulate it without naming feng shui.

Problem: There’s no problem named here that feng shui could solve.

Result: The result you name here is about “moving your life into balance.” Which is a lovely result to offer. But, and here’s the critical question to ask yourself, “is this a result than anyone is craving?” And I don’t just mean intellectually interested in. I mean longing for deeply. I mean they confess it secretly to their friends. They journal about it. They google about it. My guess is no. This is a generic result that everyone will resonate with at a shallow level but no one will resonate with at a deep level. 

How: How do you offer this result? By sharing about inspired intention. My challenge with this is that I don’t know what you mean by inspired intention. You’re using a phrase that is clearly meaningful to you but doesn’t mean much (or means very different things) to others. It’s a piece of jargon. And we want to be very careful about ever using jargon in our marketing.

Imagine your ideal client is on Island A with a burning problem. They are craving to be on Island B where they have a result they want. Feng Shui is just the boat that brings them from one island to the other. That’s it. The key challenge with Feng Shui (and many other modalities) is to stop talking about the boat and starting naming the Journey with which you help people. 

Keep it up! This world needs more balance for sure. 

 

Niching Contest Participant Comments:

6/10: Nice but not quite clear enough for me. I feel I get it but get no specific image which feng shui needs I feel. Not everyone knows what it is.


8/10: I’m in two minds. One: I’m guessing what Inspired Intention can mean, how your path is involved. . . On the other hand, I am intrigued and understand that the nature of Feng Shui is not tangible and so your description fits it.


8/10: First off, I love how you start with “my path serves” I think you could leave out “others” and I can see how Feng Shui and inspired intention could work in concert with one another. Interesting work!


5/10: Orientation somewhat clear. Not clear on the service or product.


7/10: I’m not at all sure I know who you are addressing. Me? My elderly neighbor? The college student down the road? Do you work with families who have kids (and thus chaotic lives and homes)? Think of your clients. Do they know what “inspired intention” and “feng shui” mean? I have a vague idea, but not a clear enough idea to know if I should call you or refer someone to you. 

 

Angela Davis’ Reflections:

n/a

The Revised Niche:

n/a

Filed Under: 5.5/10, Niche Tagged With: artist spiral, feng shui, home space

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