Niching Case Study: Ashley Bissett

8/10: I love the terms “reclaiming lives” & “grasp” The stumbled on the word “talk” that stood out for me as it did for others. Being in your industry, I took some time to read your blog to look for clues. I also wonder if you would do well to focus on the person in pain since this is the only place where pain is known even though the others are crucial. I would suggest the following: “We help guide people with pain, their families, and their health care providers to reclaim their life from the grasp of chronic pain”. I don’t think it would help to identify the top three types of chronic pain since pain is personal and complex and those that have it know it. Proposed education campaigns would help to bring more awareness of the issue. I’m glad to have looked at your blog. Thanks for all you do.

9/10: It is very clear to me who you are working with and what the desired outcome is. I also don’t like the word “talk” – it makes me feel like you are just going to talk about what it would be like to get over chronic pain rather than take action and actually do something about it.

7/10: Love the last statement, “reclaiming lives…”. That really nails what people feel like when they’re in chronic pain and speaks to that and the desire to be free of it.

7/10: I’m wondering if you “reclaim lives” in a physical sense, for instance reducing chronic pain physiologically, or from an emotional/mental sense through talking?

9/10: So glad you specified “chronic pain.”

10/10: love the wording, I feel gently invited by the word ‘talk’ – have a couple of friends in chronic pain, and I think the word ‘work’ as would put them off. It’s super clear what you are offering and this sentence alone might wake people up to that there’s more to their lives and that they might have gotten stuck in a pain rut.

8/10: I know that when dealing with pain, there may need to be a team approach, but I wonder which of the three parties you name is the one you need to approach. Unless you have previous relationships with providers, they may get prickly about you addressing them; at the same time, the person in pain may not be able to get everything done that needs to get done. That’s what leads me to think your primary niche is the families, who don’t want to see their loved ones in pain so they reach out for additional guidance in dealing with systems. “Reclaiming lives” is a great goal.

8/10: It’s good but not quite there. Your goal of ‘reclaiming lives…’ is emotionally grabbing, though readers will want to explore what it means. You’ve outlined people you work with – though there’s some implication that health providers are your primary contacts, which might not be what you want. What’s unclear is your role in the process. Increasing dialogue? Counselling? Gathering useful info? Practical support? Just a word or two indicating the direction of the talking would help.

8/10: I agree with other posters that “talk” seems a bit too vague. Love the rest though. Clear audience, and very needed service.

9/10: I do some work with a facebook group, and feel it would speak to them very well. it just lacks a little something, a smidgen of extra “hope” is the only way I can define it. Alternately it could be “positively reclaiming”.

8.5/10: Feels really clear and yet something else is begging to be answered. Not sure what, though perhaps more specificity would help.

I’m in!

Well done but my guess is you do more than just talk!

9/10: I like the word ‘talk’, it feels softer and more compassionate somehow.

9/10: This is a clear and simple message, and so needed!

7/10: It’s not clear who would be instigating the contact. Would they be one-on-one sessions, or group talks? Also, just as a sidenote, when you’re approaching people, especially if it’s organisations, you will come across a lot more professionally if you have a branded domain name and emails rather than blogspot.com

9/10: Very clear who your audience is, and the aesthetics are lovely. I like “talk,” but it’s a bit vague? Perhaps “blog” (as a verb), unless you are planning to podcast or take on speaking engagements in the future?

9/10: The only thing I’d question is why you’re not using the word “work” instead of “talk”. But I’m being picky.

10/10: I love what you are doing! I get it! What a great service.