I help young woman listen to her body’s wisdom, manage her energy and gain self-esteem to go after her big dreams-feeling and looking good.
Niching Contest Participant Comments:
7/10: How young are you talking about? I don’t know if my 13-year-old would connect with your language (she might pay attention to “listen to your body” and “go after your dreams,” both of which are terrific messages for the young). I think this is important for women of all ages but I wonder if the young women who need this will find it. Perhaps their mothers are the ones you’re truly addressing.
6/10: Your picture says a lot! Your words could be a little clearer for me. Perhaps you can say something about: Why these young women need your service? What state they are in when they come to you? What makes them not look good now? How do you you help them?
Barbara, I can help you refine your message further if you’d like!
I love your vibrant enthusiasm! While I love your intent to link young women to their innate wisdom, I’m not sure quite what you’re offering. I’d like more to grab onto, to know precisely whom you want to help with what. The first phrase confuses me — “young woman” will “listen to her body’s wisdom.” WHo is she? Also, young women are so often giving themselves the message that they don’t look good enough, and getting the message from culture that they are only valuable when they look great. My sense is that what you offer is not strengthening those messages, so I’d love to hear you articulate more of what is unique in what you do. You’re onto something hugely important in this era. Thank you.
6/10: Love the energy in this meme! Pic is awesome too! Young woman maybe could be defined a bit more. Are you helping teenage girls? Or woman in their 20s, in which case you can say 20 somethings.. or to get their attention. Which of course is why we niche right? Or maybe career gals who feel young at heart? Or maybe single 30 somethings still with lots to offer… reason for “self esteem” to maybe have suffered. “GO after big dreams” suggests maybe she let them die. Go for it, there’s something sweet about what you do and how it comes across but a further it a bit more to nail it!
Barbara Balazic’s Reflections:
Thank you, Tad. I actually help women in all age, well majority is between 25 and 40. So I added “young” to niche it more, but I don’t think age is that important. I will go with women only. For sure my message is more about what I think they need and not what they really crave for. Thy for sure want to be beautiful. But this is general and I don’t like it. Yes, they want to feel beautiful, but not just that. They want to actually really look stunning! Magnetic! Special. They want to feel special. They want to feel good. And they want to do big things in life.
I struggle a lot with my message and niche. It’s a pain! I would say young woman need my service because they want to be beautiful (they think they are not) and feel good in their bodies. They have low self-esteem and hide in a way, because they are not perfect. I teach women respect their bodies, learn to listen to it and enjoy in it. And enjoy in life. When your body transforms, your life transforms (and vice versa). You won’t eat crap if you love your body. You will move your body for pleasure and become naturally fit (not torturing yourself with diets and fitness regime that you hate). You will do things that you love and will not let your image stop you. You will have more energy. And self-confidence to dare to do big things you dream about. Happy woman is a beautiful woman! I do that through a program that combines coaching, yoga and energy techniques.
The Revised Niche: