People who want to have more fun in life and with their Spiritual path.
Niching Contest Participant Comments:
6/10: Great concept. Who specifically are you targeting? Doesn’t every one want to have fun? (Especially girls?)
6/10: The description of “people” doesn’t tell me that you help them or why they might need help.
I feel the message is not specific and clear enough. What about “I help put fun into spirituality.” That’s not quite it, but something like that.
7/10: I’m not sure exactly what you do to create more fun but what I think is key here is “their spiritual path.” You may want to put the Spiritual path first and take out people. I’m guessing, and correct me if I’m wrong, but I would say you are interested in helping those who are on a spiritual path or journey to create fun and joy in their life.
6/10: What you’ve stated is true, but it is nowhere near a reflection of the awesomeness of what you do. If I didn’t know you and your work I’d read your statement and flip on by. I’d be interested in what kinds of people and more about the outcome that you help them create . . . like presence, peace, joy, light-hardheartedness . . . with a funky twist that reflects your wacky and wonderful personality, because I think that’s part of what draws people to YOU!
I know what you do, Bradley, but I’d love it if I would see that from this message if I hadn’t heard of you before.
It sounds like you know who you want to help, but can you be more specific. Like, “I help people who are struggling on their spiritual path find a practice they can love and enjoy that brings them closer to Spirit/God/etc.”
7/10: I know vaguely who you are trying to attract and I know what the desired outcome is, but I don’t know what it is that you do. Most people who need you probably don’t realize that they need more fun in their life, so, to hook them, you’ll need to be more clear about “people.”
4/10: Um, I have no clue what you do. Very fun and strong feeling to the niche but not a strong statement.
5/10: I love the website name, but am unsure of what you do for these people?
10/10: Love it. Love the url.
6/10: I totally get who you’re working with — that’s clear — but I’m not sure what you do for them.
7/10: Like others have mentioned, which people? Can you name 3 different groups for example. Are they men who are tired of their corporate job, or are they more creative types who are struggling, etc. I think “have more fun in life” is actually a perfect description. I think we could all use some of that. I absolutely LOVE the url though!
6.5/10: I wanna have more fun in life and on my spiritual life but . . . I don’t get how you are talking to me. Or to whom in particular.
10/10: I like the use of “people” — its definitely broad but makes sense to me in this context. Amazing, hilarious website name.
7/10: I love the website name. I have to give this a 7 only because “People” is such a broad area.
I’m already a fan of your work, especially the very creative way that you promote yourself. I think your message says who you want to reach, and how you do it, with spiritually-based work + FUN! Still, can you say more about the how?
I’m drawn in . . . I think that fun and spiritually speak to me as an interesting mix, more than just “life.”
7/10: I really love it! The message could be improved upon though, eg “people” is way too generic and it’s not really clear what problem you are actually solving.
Bradley Morris’ Reflections:
This invitation has come at a very timely moment for me as I recreate my website, offerings and message. This “what and who” question has been on my mind for weeks now and as I reflect on all the people I’ve worked with and supported over the last five years through Cowabunga Life, this is what I have (in one sentence). . . That feels more potent, accurate and aligned. I was focusing on the “fun aspect” which is a side result of creating what you want in life. Great insights. I appreciate the help with this everyone!
The Revised Niche:
I support dreamers and big thinkers to become conscious creators of what they want by teaching them the foundational practices that help them activate their potential and realize their dreams.