I help sensitive introverts become neighborhood heroes loved for their integrity, kindness, and unique perspective..
Niching Contest Participant Comments:
7/10: It’s mostly clear, but I am struggling to see how this is an urgent problem to be solved. Why might a sensitive introvert want to become a neighbourhood hero? It did make me curious to check out your website. As a sensitive introvert, myself, who is contributing in my own quiet way, it doesn’t appeal to me to reach out to my neighbours when I can do big work from home. I love the words you used, though, they are very appealing and soft.
Why would an introvert want to become a neighbourhood hero? Well, it’s just me being happy as an introvert I just wonder how you teach integrity and kindness?
7/10: Love the idea, need a clearer message.
8/10: As an introvert I can really relate to your message: 8.
9/10: Just not sure on the how.
10/10: Love this, just fab.
10/10: Clear niche and clear outcome!
Hey there. Great work! Love the concept, not clear on the relationship between sensitive introverts and neighbourhood heroes. . . To me, the focus is on community and on a type of community that welcomes all comers – introverts or not. If the tone of the communication isn’t brash and extrovert, then the introverts will feel at home with you. . .
6/10: As a so-called sensitive introvert who isn’t a neighbourhood hero I give it 6. It really intrigues me why any introvert would like to be a neighbourhood hero. I’m also not clear whether you help introverts to develop “integrity, kindness and unique perspective” or you address to those who already identify with these qualities and want to show up in their neighbourhood.
Briana Barrett Squirrel’s Reflections:
neighborhood = holistic, you see that & find it intriguing;
“sensitive introverts” could be honed in on more;
neighborhood heroes is vague;
someone wondered whether the integrity, etc. is something my clients have and long to be seen for, or need my help becoming.
It has succeeded in inviting some people to want to learn more about my work – that’s good – and they might even want to hire me after they go deeper, but the goal of a niche statement is to facilitate WOM: to help my ideal clients spot each other unmistakably, and tell each other what I do. At least, that was MY goal.
The Revised Niche: