Niching Case Study: Brianna Hall

I ignite curiosity in women who yearn for creativity, guiding them back to their wild through a whole-hearted, hand-crafted life + business.

creativestaticstudios.com

#sytycn2015

Tad’s Rating:

3/10

Contest Rating:

5/10

Average Rating:

4/10

Tad’s Comments:

3. Right now I’d give this a 3. What’s clear to me is that it’s for women and has something to do with creativity of some kind but… it’s not clear to me if you’re helping them in just their business life or also their personal life. I LOVE the notion of a whole hearted, hand crafted life. So much. And I’m not sure I understand the notion of a hand crafted business. Is it that you’re teaching pottery? Then there’s the issue the problem you’re solving/result you’re offering… It starts with igniting curiosity as an idea. But, my sense is that this is something you see they’re needing not something they’re craving. I doubt many of these women wake up in the middle of the night in a hot sweat thinking, “If only I were more curious!” You have a sense, I’m guessing, that, were they to be more curious then certain things would happen for them that they’re wanting. In this case, you’re sensing that they’re yearning for creativity – and right now that sounds a little generic. I’m wondering what kind of creativity and why? Is their life dull? Are they burned out? So are you a life coach who helps women live more wild, whole hearted and creative lives? Are you focusing on female entrepreneurs to get their lives in balance with their nature so their business doesn’t consume them? Are you helping them bring more creativity into their business so they stand out more? All of that? Right now it’s fuzzy but I still love it! 140 characters is one of the toughest dojos there is.

Niching Contest Participant Comments:

4/10: I think first part works, but then everything after “their wild” seem disjointed. If I am reading this right, you help women be more creative in their business and life. But with the picture you have chosen, and use of the word wild, I could also believe you run wild women workshops out in the woods. Some more straight business women wouldn’t be attracted to what you are offering… so you need to find a way to balance the crazy creativity with the business focus.

5/10: I want to start by saying that I love your pic. I understand that you are working with women who are wanting to be more creative or get in touch with their creativity. What is unclear to me is what the outcome of “igniting curiosity” is or what it means to “guide them back to their wild”. You also talk about business, but I’m not sure how that fits in. Are you working with business owners or women in general, or?

6/10: As you have noticed, I looked you up on Twitter on the basis of this picture and words. I can imagine the people you address will recognize themselves, both in your image and your words (if they stick around long enough). Because of the image they will be attracted, but because the words are not very concrete, it will be hard to tell other people about what you do. I totally understand how you want to keep the poetry and feel though. I love the words curiosity, wild, whole-hearted and hand-crafted. Could you dance with those a little longer?

7/10: I really enjoy your creative photo, but I find your text a bit too general. How do you ignite curiosity in women?

6/10: I think your business sounds super interesting and I would love to hear more about it. I am also a bit confused by the “ignite curiosity” part. What is it that you do exactly? From the photo, I would say it’s arts-based, but not sure other than that. Also, it’s a bit unclear from the way it’s written whether the hand-crafted life and business is theirs or yours.

6/10: I don’t fully understand what you do, but right away I thought of Clarissa Pinkola Estes and the wild woman.

5/10: I’m not sure how business fits with the rest of it. Love the picture

4/10: I couldn’t follow your first phrase that you used so I went to your website to explore. I’d love to see you as a 10 in your phrase to really speak to your gifts. You are incredibly gifted in reaching people with creativity judging by the testimonials on your home page. I’d focus on this area of your business. – the praise was glowing. I wish I lived in your area – I “can’t” do art but I think you could unlock me. I think you’d do well to trade services with someone short on creativity but with a left brain focus to balance your right brain dominance. I’d suggest that you use the word “love” since you express this so much on your website. You should also mention geography since I think you work with clients through your art. I’m not sure about the word “prayer” as it doesn’t come through strongly on your website – but only you would know this. and I saw mention of 100 art/prayer so I might be wrong. Try this “I love unlocking a woman’s creativity to generate unbounded limits in her great work using art in [geographic area]” I stole/liberated “her great work” from your website. I must say that it is ironic that you focus on women when your first testimonial speaks to repeat business from a man. You might be missing out on a market segment – but only you can speak to the chemistry. Hope this helps. Wishing you all the best.

5/10: I lOVE this photo. And I love that you use the word wild. Don’t lost that word.

N/A: I like what you did. I like the vagueness of it, leaving lots of room to fit the person. You strike a note which resonates, and if it does not, they are not your client.

7/10: Sounds really cool. However, I don’t quite get what it is.

6/10: because the first one was confusing, I liked the second one way better.

3/10: Having just finished a “wild women” group, I see that term as fairly broad, yet one of the few audience delineators given.

5/10: I love the picture. The wording on the original is beautiful, but not focused enough. Your revisions on the other hand, were great. One of those would have garnered an 8 or 9. Particularly the third one. Love it.

5/10: I love the image and energy of your message but I’m unsure who specifically you work with or what particular outcomes you help them enjoy once they’ve ignited their curiosity. I wouldn’t know who to refer to you from this yet, but I’m sure with a few refinements it would become clearer.

4/10: This speaks to my creative spirit even though I don’t understand how you will do this – so I would look further at what you do. But as far as being clear, I’d have to say.

Brianna Hall’s Reflections:

n/a

The Revised Niche:

As a creativity + entrepreneur coach, I teach women that art and faith can heal their lives by connecting them to deeper purpose.”