Niching Case Study: Carolien Oosterhoff

I capture your biography in a documentary, so you can pass on your value to your future generations.

levensdocumentaire.nl

#sytycn2014

Tad’s Rating:

10/10

Contest Rating:

9/10

Average Rating:

9.5/10

Tad’s Comments:

This is a 10. So clear. Here’s my only wondering. Do people generally hire you for themselves or to capture their parents or grandparents? I’m just wondering if most people might feel too shy to hire you themselves. Regardless, very clear. This is a great example of a clear “what” being offered. There will be many target markets for this but they’ll all have in common wanting to get their biography done up in a movie. Wonderful.

Niching Contest Participant Comments:

9/10: Brilliant I love this work. They say in the storytelling tradition, that when an elder dies it is like a library going up in flames.

9/10: I love this niche and have often thought of how valuable my older relatives perspective and wisdom really is. I would totally be your client and would be able to recommend lots of clients who are in the slow process of losing a grandparent or parent. Very interesting, and direct presentation.

You are very gifted and extremely special.

9/10: Though it gives no narrowing of niche market I find this a captivating statement and pic. It gets my interest and I don’t fit the niche so in this case it works anyway.

8/10: LOVE this venture. I read up there in the comments somewhere that this is directed at terminally ill people, but that is not clear from the niche statement. I think it should be.

8/10: I want to be sold on this.

9.5/10: This is amazing! I find it interesting that you mention value – it evokes a sense of what elders used to mean when these folks were young, and what they can still mean if we have their lives documented. I think to make it a 10 you could word it so that we know exactly who you are targeting – people in their final years?

Incredible! I’m so glad you are doing this! Where do you work from?

8/10: I give it an 8.

10/10: Absolutely stunning.

9/10: I love what you’re doing.

10/10: I love it!

Carolien Oosterhoff’s Reflections:

n/a

The Revised Niche:

n/a