I work with women who are fearful of birth, reconnecting them to their body and inner wisdom to enable birth with confidence, ease and joy.
Niching Contest Participant Comments:
10/10:. Love the fact that you address the fearfulness. I’ve never had kids, but this is one of the many reasons why I’ve chosen not to. Love the vibe of this and that you speak to the body’s wisdom and birth with ease and joy. Wonderful!
8/10: I wonder why they fear birth? I did not mean any women fearful of birth but I was anxious of having another miscarriage.
10/10: This a universal fear and any help women can receive is very helpful. Having a baby is not only physically transformative, but spiritually life changing. This is the domain of the feminine aspect, and is actually a sacred act.
8/10: It is a really important service that you are offering. Would love to know how you reconnect them to their body and inner wisdom so I guess you niche statement prompts the next question from prospective clients and really opens up what you do for further discussion.
9/10: My daughter is only 13, but she’s decided birth must be too painful so she plans to avoid it. I’d love her to live in a world where that fear is not encouraged (though “pain-free birth” was beyond me and I’m glad you aren’t using that phrase. Very clear and useful sounding.
9/10: Very clear who you serve, and what a valuable service you offer.
10/10: I deeply respect what you do. It’s so important for women that wish to have a family. It’s totally clear to me.
9/10: Alter it to: “fearful of giving birth” instead of “fearful of birth” which sounds clumsy to me. Apart from that very clear and concise.
8/10: Do you work mainly with first-time moms? I feel like that’s the group that will likely have some fears about birth that you can contribute the most. Furthermore, I think the moment a woman decides to have a child, she will more or less get over some of the fear of birth (speaking from personal experience), unless it’s an unplanned pregnancy.
So as someone that this fit for my second child, I would say that it’s just not that believable. It minimizes the rationality of the fear too much. If someone really is stuck in that space, they are simply not going to believe this. I guess my only real advice is to make sure that your “who you serve” statement matches up with something that those people are actually looking for in the words that they would use.
9/10: It’s very clear who you’re helping and so my women will need this.
10/10: I get it. I am also a birth nerd. We need so much more of what you do in this world.
9/10: Very direct. Something about the word “enable” is strange to me in this context, but I get it. I wish I could put my finger on the word I would choose instead.
9/10:I definitely would have needed you back when I was a new mom. I thought this was really clear.
Charlotte Kanyi’s Reflections:
Thank you everyone for your feedback that is so helpful. To the commenter who stated this fits for but who it doesn’t reach well, what words do you use and are you actually looking for that you would have liked to see? In terms of how I do what I do, I will be practicing how to explain that as this is also a challenging part and fits to what Tad pointed out about it not sounding unique. What I do is different in that I focus on clearing belief systems, as subconscious blocks energy blocks karmic imprints, limbic imprinting during pregnancy. I use and teach simple tools that can be then used during labour too. I find it challenging to explain and especially in the 140 characters! My next step is to look at that so thank you all.
The Revised Niche: