Niching Case Study: Courtney Moore

Mama Menu provides education & care packages based on traditional, natural remedies, empowering women to plan an optimal postpartum recovery

http://www.mamamaneu.org

#sytycn2016

Tad’s Rating:

8/10

Contest Rating:

8/10

Average Rating:

8/10

Tad’s Comments:

I’d give this a solid 8. I might reword it slightly: “We provide education & care packages (based on traditional, natural remedies) that empower women to plan an optimal postpartum recovery”. We know who it’s for – women who are expecting or planning their birth. We know the implied problem – postpartum blues. We know what you’re offering – “education & care packages (based on traditional, natural remedies.)” This is really clear to me..

Niching Contest Participant Comments:

8 – “Education and care packages” is a bit fuzzy for me, although I have a guess as to what you mean, when I think about it . . . You teach women how to use natural remedies postpartum, and you provide packages of these for purchase? The rest seems clear to me and sounds wonderful. Although, do you really only help women to “plan?” I’m guessing you might do a little more.

10 – I think I know exactly what you do. Love the name, too. Only one suggestion, and that might be to change the leaf graphic to something that clearly represents a mother and child.

8 – Great work! I really clear what you are doing, although knowing a bit more about the education and what topics they are on could be helpful.

7 – I’m not sure what kind of care packages you mean. Food? Supplements? Herbs? The name is great! It’s what makes me think your care packages are meals, but then you mention “natural remedies,” so I’m not sure anymore. When you provide education, is this through pamphlets? A website? Lectures? I’m not clear on this. I like “optimal postpartum recovery.” The word optimal says a lot. I like that you point out that it’s based on traditional remedies. I think ancestral and old wisdom, which attracts a certain kind of person (like me, LOL!)

Courtney Moore’s Reflections:

n/a

The Revised Niche:

n/a