Beautiful Baby. Difficult Birth. You Are Not Alone. Helping mothers process the whirlwind of emotions after a difficult birth experience.
Niching Contest Participant Comments:
9.5 – I like it a lot! But it was hard for me to read, small. Also, many many queer or trans folk search for help too, but feel excluded when they see “mother.” I’m seeing and hearing many folks pass on amazing services because they are gendered. Also partners also seek help after a difficult birth. If you are open to changing the language from “mother” to “parents?” If not I totally get it.
It sure does!!
Thank you for being open!!! You are one of a few.
Beautiful work Crystal. Looks like you don’t need any help here at all.
10 – I echo Michelle’s sentiments. With the change to “parent” and “parenting”, though. It’s really clear.
10 – Yes! Supportive without presumptions about what a “difficult” experience is (is can be different for every mother.) And that kind of support is hard to come by, unfortunately.
8.5 – “Beautiful Baby. Difficult Birth. You Are Not Alone.” That was me, and you had me there! The only reason this is not a 10 for me because of what I felt when I got to the “process the whirlwind of emotions” part.
What about “holding mother’s in their healing.”
I agree with Jill, and I have one more question: Difficult birth (as in breach, emergency c-section, complications, prolonged labor) or postpartum depression? I’m assuming the former (in which case this is super-clear.)
10 – Powerful statement. Definitely compelling. And really clear. Two things: 1. Your website says prenatal coach, so I assume you working with pregnancy as well? Would someone come to you after they’ve had their child, or before? If before, they’re not necessarily going to know it’s a difficult birth. . .? But maybe they are prepared because they’ve been with you during pregnancy? And 2. The Vairdy Photography logo confused me for a minute, but may ultimately be a non-issue? Without those two questions, I would give it a 10. But since they are there, 8. The text is perfect. Wow. That is great work that you do. And that’s you in the pic! That is an absolutely gorgeous photograph.
7 – I was your target market after the birth of my first and I would not have related to the mom in this picture. This is a market that I would like to build my practice toward as well. But I haven’t specifically created any materials indicating that yet. In thinking about it, I go back and forth between the word “difficult” and “unwanted.” Certainly a birth can be difficult, and there can be a lot of interpretation about what that means. Unwanted focuses on how the mom feels about it, rather than what actually happened. And in my mind, how mom feels about her birth is more important than the facts you could write down about it. So I tend to lean to “unwanted.”
Also, is your practice postpartum or pre-natal? The text leads me to believe that you work with moms in the postpartum period, who are dealing with difficult emotions around their birth. But then your website says prenatal. So are you actually working with pregnant moms who have previously had an unwanted birth?
I love that you interchange the words like that. Because you’re right . . . different words resonate with different people. I’m so glad that there are professionals gearing their practice toward this niche. It is much needed. I experienced a lot of healing and growth when working through my experience, and I have a lot of peace, now. I hope that I can help other women who have experienced similar to get a little closer to their own sense of peace. So, anyway, from a mom who’s been there done that and from a professional who has similar aims, thank you for your service!
I think unwanted relates to the whole pregnancy and fact of the child’s existence, not the birth experience. . .
I think that’s within the realm of possibility. I refer to my birth experience as unwanted. The pregnancy and my son were most definitely wanted.
10 – I love how sharp, short and sweet it is. Beautiful baby, difficult birth.
9 – Really clear . . . and really powerful. The one part where that clarity and power drop off for me a bit is the verb “process,” which feels vague and maybe overused. Still, stellar job!
10 – Perfect imagery and clear message, love it, especially the “you are not alone.”
10 – Love this. Clear, concise and beautiful!
10 – This is very clear! Not every birth experience is easy, so you’re differentiating yourself very well there. The picture is also beautiful. I love how it brings emotion into the mix, especially since that’s what you do.
10 – So clear and it makes me feel comforted!
9 – If I didn’t know HOW you help, I feel like this would make me want more info . . . And I don’t know if I would be in a head space to seek it out? But if I could click through to your website or e-book from here, I would find it soon enough.
10 – It is very clear and tastefully simple.
10 – I totally could have used your service 10 years ago! This is great!
10- I looked at this and thought of 3 friends to send it to immediately.
9 – It’s very clear who your target audience is and what problem you will solve for them. Great work!
9 – I really like the clean image, easy to read font, a description of your services, etc. the “whirlwind of your emotions” sentence seems a tad wordy, but I’m also not sure how to word it that could be a comprehensive description but also shorter, otherwise really nice.
What is your profession that qualifies you to help them process?
This was a question that came up for me too. I would want to have professional qualifications more clearly stated in the ad.
Your ad does not say anything about any of those wonderful qualifications that you have! Include something.
10 – I love this. It’s very clear – I believe I know exactly what you do and what you offer. Yay!
10 – I love this. I read the comments about gender specificity and it’s not something I thought of on my own, but love that inclusivity is being considered.
9 – As Jill mentioned your website says prenatal coach, which conflicts a bit with the rest of the message . . . Otherwise I think it’s great.
10 – 10/10
10 – Great ad.
10 – 10 very clear for me.
10 – Solid!
It is very clear who you help – so well done. There are a few other things to look at for me with the ad. What is it for? (Meaning – what is the next action you’d want someone to take? Register for a webinar? Option for a free gift? No call to action makes The ad neutral.) Also – the picture and the statement are a bit at odds. The woman pictured (you :-)doesn’t seem to represent the “whirlwind” of emotions you speak about. She (you) look happy, healthy and peaceful. Also – the top of mind problem isn’t painful enough for me. All of this said – believe it or not – I love this direction for you and the ad is a great first draft.
Crystal Di Domizio’s Reflections:
I receive direct feedback from queer, trans and nonbinary people, and even tho it is a smaller population it is one that is booming in the birth world. From prenatal classes, to doulas, midwives, lactation consultants, therapists, physio, acupuncturists, the list goes on . . . The list of inclusive providers is tiny. Most people will either keep searching or suck it up and suffer through being misgendered through a class or whatever it is. I think times are changing. And I challenge others to step outside of the box if they want to be an ally and offer services to the LGBTQ community.
The Revised Niche: