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Niching Case Study: Dana da Ponte

Dana.daPonte

I help moms and moms-to-be heal from unhealthy childhood mother-daughter dynamics and teach them how to create new legacies for their kids.

danadaponte.com

#sytycn2015

Tad’s Rating:

10/10

Contest Rating:

10/10

Average Rating:

10/10

Tad’s Comments:

10. Bam. That’s so clear. And so beautiful. This speaks to a very real dynamic that I know so many women experience. I know so many mothers who secretly fear messing up their kids for life. They don’t want to be the same kind of mother their mother was. What a beautiful gift to give these women – the chance to create something new.

Niching Contest Participant Comments:

I so could have used your help when I was 28 and a mom with a newborn.


9/10: Though moms fill the world, I think you’re onto something in the unhealthy dynamic. My relationship with my mother became extremely fraught the moment I myself became a mother, and I wonder if you might get some leverage focusing on new moms (whose needs are different from old moms), allowing other moms in if they need you.


What if you called it Become the Mother You Want? I’ve been working hard at mothering myself (and my kids) as I would have liked. I think understanding that stuff might get stirred up about our parents when we become parents might be an integral part of your course.


10/10: This is awesome! Just out of curiosity, why specifically moms and daughters? And your image is beautiful!


10/10. This is clear and inspiring. I know what you do, why you do it, and who you do it for. Your graphic is highly appropriate. And I absolutely love what you do. I hope to be a mom-to-be soon (2 miscarriages so far, hoping the third stays!) and would love to learn how to create the best legacy for my kids!


10/10: Yes this is totally beautiful image and words and such important work. I want to click to your website and see more 10


10/10. Very clear and concise and sounds very powerful and transformational. Do you work with people who don’t have kids, but have “Mommy” issues?


10/10: I love your artwork and design . And what you describe is what so many of us felt (I know i have ) when we are bringing up our families and find ourselves falling back into old patterns that we hated in our own mothers . Really looking forward to visiting your website as it gets set up.


10/10: As a mom of 4 grown daughters, I have to say that this excites me and terrifies me. All best to you in your work Dana.


10/10: Great clarity. What about the fathers and sons though?


10/10: This is clear and compelling — immediately made me think of a half dozen women I know who would qualify to be a great referral for you!


10/10: Love it. Such a needed service. I sure wish I had known you instead of working through that muck by myself over the years.


10/10: Love this one. Nothing more to add.


10/10: Love this. Very clear message and love the image!


10/10: I love this one! I may be hiring you when I plan to have kids.


I Love it.


10/10: It has very clear message, one read and I understand completely who are the target audience and what results they can expect to get. The image is lovely, feminine and uses very soothing colors; makes me feel that this is someone nurturing and whom I can feel safe with.


Does anyone else love this as much as me ?


10/10: Lovely. Your message is clear, your graphic is eye-catching and I love how you’re smiling, looking up and wearing white in the photo. It’s all very hopeful and optimistic. I would certainly recommend that my friends check you out just based on this presentation!


10/10: Love this. Important work!


10/10: You may have the broadest audience of them all! we are all a little messed up, thanks for your help!


10/10: Great niche. Clear.


10/10: Very clear audience and very clear how you help. The photo and color choices compliment your message well


10/10: N/A. 

Dana da Ponte’s Reflections:

Wow. Thank you for the kind feedback.

I actually have an online course coming out in a couple years especially for new moms. It’s called Become the Mother You Always Wanted: a 12 week online art journey for soon-to-be moms and mothers of babies and toddlers (0 – 4) who want to work through their past mother-daughter dynamics and step into motherhood with a healed heart. (it’s a working title) but I completely agree that so much of your mother-daughter dynamic pops up when you become pregnant for the first time. It happened to me but I wasn’t conscious of it at the time. 

I do work with women who have mommy issues too because the truth is our relationship with our mothers is so complex and dynamic that it reaches into core things like our self-esteem, self-image and the way we care for ourselves and how we approach relationships in general. My personal mother-daughter history affected my relationships with best friends, my parenting and my work as an entrepreneur.

The Revised Niche:

n/a

Filed Under: 10/10, Niche Tagged With: entrepreneur spiral, life coaching, moms-to-be, mother-daughter relationships, mothering, mothers, relationship dynamics, relationships, women

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