I help people who experience eating as a place of struggle…and who want a holistic, mindful, primal approach to looking & feeling better.
Niching Contest Participant Comments:
10 – Here’s why it’s perfect for me: 1. “Struggle” gives me room to tell my own story – you could never name my story completely in that sentence. Struggle captures it enough for me so that I feel seen and named. 2. “Holistic, Mindful, Primal” is exactly the framework I want in working with this struggle. 3. Looking and feeling better is part of my intention. And, I would also have responded to other flavors of this, but the looking & feeling better still named it clearly enough for me.
I love that. Definitely would hit the nail on the head for me. The only thing missing for me is a “yo!” at the end. You know, “. . . approach to changing their relationship with food, yo!” ha ha ha…. darn character limits. 😉
TOTALLY needs the “yo!”
8 – The second part, “and who want holistic, mindful, primal approach to looking and feeling better” is super clear to me. Awesome. The first half leaves me questioning. . . “Eating as a place of struggle” – that can mean so many things. If someone has an eating disorder like anorexia or bulimia, for example, that is so different from someone suffering food cravings because they’re eating refined carbs, or foods they are allergic to . . . and it would require a very different approach. So that leaves me with a slight fuzziness about who you mean.
9 – Hi Dana, Super Cool, I really like it, simple and to the point. At first I was unsure about the word struggle, but when I looked at your website and saw more, i.e. struggle with weight, diet, digestion etc I totally get it. Struggle with eating doesn’t resonate with me as I don’t have that issue, but I can see that those who do would “get it” straight away. Awesome.
9 – It’s clear to me whom you serve. I personally like the vagueness of “place of struggle” because I could see you can help with emotional issues that go deeper than weight loss. Since I see your url, the ways in which you deliver “holistic, mindful” approaches is really clear. The “primal” word got me confused. Is this a paleo diet? Is this regression therapy? Then I saw the cat and wondered if that had anything to do with it? The fork image was hard to decode. The wording (except for the “primal” thing) really got you across to me. What visuals would totally convey a person who looks and feels healthy because of working with you?
10 – From my perspective, this is concise. The people who are looking for holistic, mindful, primal will be drawn in immediately. If your market is for people who don’t really know what that is, you would likely need to deliver a talk or webinar, because those people need some more information before getting to this place. Also, I like that you have a “humanizing” photo with your fur baby that also shows your radiant skin and jing shen!
I get the “who” very clearly – well done! I’m curious about a couple of things, including what the result is for the client — on your website, the phrase “feel at home in your body” jumped out at me (that’s a huge benefit, because so many of us don’t). The other question is “how?” Again, your website already has the answer; it’s just not reflected clearly in this statement. Do your ideal clients “know” they want mindfulness, or is that something that, when they learn it, will make them feel better? Primal has become a synonym for Paleo – is that what you intend here? Or more like primal therapy?
9 – I read Tad’s response and can really see what he’s saying there and also, the wording as you have it in the first section does a nice job of being an “umbrella” for a wide group of people. So, for me, it seems inclusive and people who did have some sense of struggle around eating would get that (that’s a guess on my part) I love the second half, it seems very clear to me, and then your title – Dr. of Oriental Medicine adds another layer of information without repeating anything or cluttering the message.
7 – You might get extra point for the awesome name. 😉Love the layout. It is clean and the fork grabs your attention and says “food” right away. In the spirit of the Niche aspect of this exercise I would love to see a narrowing of eating issue. There is something so powerful when your ideal client can see themselves in your message and say “wow, she gets me – I need to work with her.” Great job.
10 – This is super-clear to me (maybe because I’m a nutritionist.)
10 – Clear, open, inclusive (approaches) and individualized. . .
7 – The grammar feels funny to me, so that throws me off. Do you mean people who overeat or undereat? I love the word primal. I would phrase it something like, “I help people who experience eating as a place of struggle develop a holistic, mindful, primal approach to look and feel better.” Your name is awesome!
10 – Super specific and resonant.
Can I put 11? 🙂
10 – 10! Xoxo
10 – It’s a 10 from me 🙂
10 – I like it a lot!
9 – “Eating as a place of struggle” is very clear to me. “Looking and feeling better” as the end goal is also clear to me. I don’t really understand “primal.” Do you want to refer to paleo? Oriental and “Alchemist” fit together, I don’t know how to link it to the rest.
Dana-Leigh Lyons’ Reflections:
Thanks for the feedback, Tad! In practice, the sorts of people I help all experience food and eating as a place of struggle. And they often fall in one or more of the following groups: 1. They are unhappy with their weight. 2. They are struggling with an eating addiction or eating disorder. 3. They want to eat healthier but don’t know how (or can’t follow through). My approach, in joining holistic medicine, primal eating (paleo but with dairy), and mindfulness work isn’t something I’ve seen others doing. The alchemy of those aspects is what helped me with my own struggles around eating and health . . . and is what I use to help others.
The Revised Niche: