I teach authentic digital marketing skills to natural health professionals empowering them to reach the people who most need their help.
Niching Contest Participant Comments:
9/10: it’s very clear that you do marketing for natural health professionals, but I’m not too sure what “authentic marketing” means. Does that mean marketing in a way that stays true to who you are, vs. selling out? Also I think there should be a comma after professionals. I love the photo and color combo, it seems a really good match with what you do.
6/10: “Natural health professionals” strikes me as understandable and clear, though I wonder if “complementary medicine practitioners” means the same thing and is more common. Even “alternative health providers” seems more common to me. Though I use it all the time, “authentic” is beginning to seem more of a buzzword and less concrete and specific — so I don’t know precisely what it means. “the people who most need their help” may be what these professionals are calling their patients, but I bet you could narrow down by either condition or particular treatment; even if you work with more than one kind of pro, naming a sub-group (e.g. body workers) can help you be narrower.
10/10: I think it’s clear, I understand what you do, who your audience is, and how you help them. The image is great and I love the typography.
10/10: Great! This is simple and clear with an image that is aligned to the words. If I was a natural health professional I’d be tempted to get in touch.
9/10: I like this, I am assuming that authentic means “white-hat” vs “black-hat”
10/10: What you do, who you’re pointing to reach and the purpose of it, all in such a small phrase. “Digital Marketing” may be a bit broad, but somehow, we all know what it implies, and in doubt, anyone can ask precisely if it’s email marketing, social media management or any other way of digital marketing. Good one!
9/10: It doesn’t get much clearer than that!
6/10: I’d give this a 6. You have a great message and business, but it needs to be tightened up some. What does authentic mean in this context? Empowering, meaningful? Love your business name.
10/10: I love it, great photo and such kind eyes. That kindness would encourage me to reach out and find out more about you.
8/10: I’m not sure what “authentic” means in the spirit of clarity but the people you are focused on and what you do are clear as mud.
10/10: Straight to the point. Good job.
I love it! It’s great!
10/10: Love it!
8/10: I am not sure what authentic digital marketing skills means. Very clear to me other wise – well done!
10/10: Can’t fault it.
10/10: Love it! And yes, you sound a lot like Tad (and even look like you could be brothers). Very clear, concise and I love the vibe!
10/10: Very clear and appealing. I also love your portrait as it shows a lot about you. You walk your talk. If you would look at me it would even be better and more inviting. But great atmosphere!
8/10: Authentic marketing is an appealing concept for me so that would draw me in to look into your offerings.
10/10: It’s clear and to the point and real by using the word “authentic” which when used against “digital marketing skills” seems like an oxymoron. Love your picture with the eyes focusing on the words and I think the hat is a bold choice to speak to your audience. I see your website is just launching so all the best for your business!
10/10: I totally get it it.
David Gardner’s Reflections:
You’re welcome to get in touch even if you’re not a natural health practitioner! A lot of marketing stuff is applicable in any field, I’ve just chosen to focus in this area as I care a lot about natural medicine but have found that marketing training is often lacking in the syllabus of complementary medicine courses. Some people can be really awesome at what they do, but not know how to get the word out on how they can help people in an effective way.
The Revised Niche: