Niching Case Study: David Jurasek

Leading men in midlife on healing adventures so they can live and love more fully!

davidjurasek.com

#sytycn2014

Tad’s Rating:

7/10

Contest Rating:

8/10

Average Rating:

7.5/10

Tad’s Comments:

David, I give this a 7. Men in midlife is pretty clear. My big wondering is about the result you’re offering. Living and loving more fully. I get that this is what you want for them. I’m not 100% convinced that it’s what they craving. I’m not sure that when they’re lying in bed at night they’re saying to themselves, “if only I could live and love more fully!” I love the idea of healing adventures and it intrigues me. My initial thought on that is “outdoor adventures” but maybe I’m wrong? And is it solo or in groups? For this to be a ten, I think I’d need to get a clearer sense of the problems that they experience – their symptoms that make this relevant or the results they’re craving. Regardless, this is beautiful work you’re up to David! Amazing.

Niching Contest Participant Comments:

8/10: I think this is an important demographic, but I’d like to see an adjective before men – maybe men who are unsatisfied with something, or who’s inner warrior needs to get out. . . Also, healing adventures sounds. . . not very manly. I feel like the men I know who want a shamanic type challenge are looking to be embodied, genuine, authentic, stirred, inturruped. . . but not necessarily “healed.” And adventures sounds little bit too youthful. It’s a serious business you provide – what about journey, rite of passage, pilgrimage? Trek?

I think they would definitely be into living and loving more fully. . . I hope your work takes you far!

8/10: Yes, nice photo and also a great start with men in midlife, but perhaps you still could zoom in some more on the exact nature of the healing adventures. What are they recovering from? I give you 8 points.

9/10: Great population to help out

Three words might capture. . . they have to be the right three words my stab would be MOVE*CHALLENGE*SPEAK.

I like the wording. It’s clear exactly who you work with, Outdoor adventures? Travel adventures? Emotional adventures? Not sure.

10/10: I’m not sure if I’m rating on quality of niche specificity or on a wish for mid-life men to get over “it” and get on with loving life.

8/10: I like the overall sentiment but I’m scratching my head about “healing adventures.” What are those? Why do they need to heal? What do they need to heal? I’m not in your niche but I don’t feel like I know enough about the adventure part to know whether or not I should send my husband.

7/10: Great idea for men program.

David Jurasek’s Reflections:

Tad, I love and I hate your insightful/inciteful questions on both my niches! I know I gotta dig deeper and put myself more into their skin. Thank you for that reminder and encouragement. I don’t really hate your comment – it’s more a creative frustration and sigh – you know what I mean! I have been looking for a more fullsome word than healing, and adventures can seem more frivolous or youthful than what I am meaning also. . . hmm Journey seems too broad perhaps. . . pilgrimage and rite of passage closer. . . It’s emotional spiritual and physical adventures I am planning, like an actual walkabout with men in nature or city to get their bearings, an encounter through martial arts to find their power and courage, and going up on stage with me to gain confidence and test their ability to be real and fully present.

The Revised Niche:

n/a