Niching Case Study: David Jurasek

8/10: I can understand and feel from your words what you want to say, but the picture and exclamation mark are a little off for me. I think they don’t quite match what you are saying (or what I am reading between the lines)? Are you trying to avoid coming across as too soft?

I visited your website to check if what I understood was right and really like the clarity of the four pictures of you with the balloons. Those are personal and appealing to me, whereas the image you use here and on your homepage is very generic stock imagery. The four pics of you say it all. But then again, I’m a woman and perhaps you do attract exactly the right men with your images and design? Also: if you would use a photo of you with some men on one of the adventures, that would tell us even more.

7/10: This is really cool what you do! I also feel like the caring and sensitive part could be left out or reworded and felt ‘adventures’ to be too vague. Otherwise I think this is really great work.

7/10: Like the Energy. But still too many questions for me!

7/10: I agree that this sounds like an awesome service but the way you express it is a bit too vague. I would definitely want a clearer idea of what you do, and I also wonder if the “caring and sensitive” thing might actually get in the way of your marketing. I think there are a lot of men who are those things but have not been encouraged to name themselves that way and might be uncomfortable identifying with your business. I wonder if there’s a way to say it that describes more what sorts of things they do that demonstrates their caring and sensitivity. And the picture is too stock for me. But I’m excited you’re doing that work!

7/10: I like it. I think you could be more specific on who these men are or their specific need. Love the arrow!

7/10: I agree with others. The audience needs to be refined a bit, and adventures could mean so many things! Maybe narrow that down a bit. Love the end result you are aiming for though! I think this is a much needed service for men today.

Image is great! You may want to say what kind of adventures. Nature hikes? workshops? retreats? Seems really needed for men to get in touch internally.

6/10: Well, I can tell this is something of a niche as my husband would definitely not see this as something he would want, regardless of how caring and sensitive he actually is. I think that shows there’s a kind of man who would identify this way, though I still don’t know if that’s narrow enough. What is the problem you’re solving? What kind of adventures are you offering? River-rafting or encounter sessions? More questions than clarity for me.

7/10: N/A

7/10: David, I liked this instantly because I also work with caring and sensitive men! While the words really sound like “nice copy” they also come across as way too generic. Lends me to think you might want to further define your niche. I love the idea of adventure, but what kind would be nice and more clarifying to make your ad more effective. A little more work to be super cool. Happy to connect and chat in case there can be a JV Partnership of some kind in the future.