Niching Case Study: Deborah Epstein

I lead an online experiential group program that helps holistic-minded women get relief from Period Pain – without drugs.

periodcrampsrelief.com

#sytycn2014

Tad’s Rating:

10/10

Contest Rating:

9/10

Average Rating:

9.5/10

Tad’s Comments:

This is a 10 for me in clarity. The who, what, the problem and the result are all laid out so simply. When I read this I totally get it. My guess is that your ideal client is not just going to be any woman who gets cramps that are uncomfortable, it’s going to be for women who are crippled by them but don’t want to take drugs. I think if you were to hone in on that, this might read even more clearly. If you were to also add the period of time in which you could reasonably assure them pain would diminish (and perhaps for many good reasons you can’t) it would help. To be able to say, “substantially diminished pain in 30 days without drugs” is a very compelling idea.

Niching Contest Participant Comments:

7/10: Not sure everyone knows what experiential is, definitely understand what period pain means!

9/10: Wow! I agree about the word “experiential.” Even taking it out altogether would work. Love it and I’d know exactly who to send your way. Excellent!

9/10: I agree with this.

9.5: Ditto re: experiential. But I would definitely know who to send your way. . . myself for starters.

9.5 I know a lot of people that would like this program. . . how many people are in the “group,” is it very large? Do people interact with you? With each other? What kind of interaction is valuable and people love the most. . . I should have been a detective.

9.5: Clear on the holistic minded women wanting relief. There’s something about the experiential group program that makes me want to know what type of experiences are these women wanting.

10/10: Excellent. Your who is clear. Your how is clear. And the outcome is clear. I could send clients to you.

7/10: Online coaching?

10/10: I am perfectly clear whom you serve and what you offer.

9/10: Experiential isn’t always understood. . .

Cool!

9.5: Very clear message. If I was to be picky, I don’t like having to read your message vertically, and why is period pain in capitals?

10/10: Clear as a bell! I know who you are speaking to and what you offer! Great.

9.5/10: Could have used you back in the days!

10/10: Clear!

9/10: I quite like this in terms of I know who you’re aiming at and how they will benefit but wonder if you need the first re experiential group or if you could just start with I help holistic. . . even with that though I’d still say 9.

Is it more than one “class” or “session?” If so, I’d stick to program. It’s universally understood regardless of what the actual techniques are.

8/10: Well done! Clear message, clear client.

Deborah Epstein‘s Reflections:

We played with “online program” vs. “bootcamp.” I’ve recently begun promoting, but have been deliberately circumspect that it’s a cleanse, out of concern for scaring people off before they’re engaged. However, based on how many people think this sounds interesting in concept, and how few people are signing up yet, I’m wondering if I should use the term “cleanse” or “spring cleanse” or something, because people seem to have an idea what that IS. It might be a stepping stone I could build on.

I debated that “experiential” part. I was trying to hint, in the limited character count provided, that I didn’t mean as a 1:1 service, but that it’s a group program. In fact at the end of my beta-test of the program last fall, I asked the participants to identify what “it” was. “Online program,” “bootcamp” – there were no words that universally encapsulated it, and for every word that somebody really “got,” somebody equally didn’t like it.

The Revised Niche:

n/a