I lead an online experiential group program that helps holistic-minded women get relief from Period Pain – without drugs.
Niching Contest Participant Comments:
7/10: Not sure everyone knows what experiential is, definitely understand what period pain means!
9/10: Wow! I agree about the word “experiential.” Even taking it out altogether would work. Love it and I’d know exactly who to send your way. Excellent!
9/10: I agree with this.
9.5: Ditto re: experiential. But I would definitely know who to send your way. . . myself for starters.
9.5 I know a lot of people that would like this program. . . how many people are in the “group,” is it very large? Do people interact with you? With each other? What kind of interaction is valuable and people love the most. . . I should have been a detective.
9.5: Clear on the holistic minded women wanting relief. There’s something about the experiential group program that makes me want to know what type of experiences are these women wanting.
10/10: Excellent. Your who is clear. Your how is clear. And the outcome is clear. I could send clients to you.
7/10: Online coaching?
10/10: I am perfectly clear whom you serve and what you offer.
9/10: Experiential isn’t always understood. . .
9.5: Very clear message. If I was to be picky, I don’t like having to read your message vertically, and why is period pain in capitals?
10/10: Clear as a bell! I know who you are speaking to and what you offer! Great.
9.5/10: Could have used you back in the days!
9/10: I quite like this in terms of I know who you’re aiming at and how they will benefit but wonder if you need the first re experiential group or if you could just start with I help holistic. . . even with that though I’d still say 9.
Is it more than one “class” or “session?” If so, I’d stick to program. It’s universally understood regardless of what the actual techniques are.
8/10: Well done! Clear message, clear client.
Deborah Epstein‘s Reflections:
We played with “online program” vs. “bootcamp.” I’ve recently begun promoting, but have been deliberately circumspect that it’s a cleanse, out of concern for scaring people off before they’re engaged. However, based on how many people think this sounds interesting in concept, and how few people are signing up yet, I’m wondering if I should use the term “cleanse” or “spring cleanse” or something, because people seem to have an idea what that IS. It might be a stepping stone I could build on.
I debated that “experiential” part. I was trying to hint, in the limited character count provided, that I didn’t mean as a 1:1 service, but that it’s a group program. In fact at the end of my beta-test of the program last fall, I asked the participants to identify what “it” was. “Online program,” “bootcamp” – there were no words that universally encapsulated it, and for every word that somebody really “got,” somebody equally didn’t like it.
The Revised Niche: