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Niching Case Study: Devika Singh

Through Tantra, tech & art, I help singles level-up by helping them feel sexier, match better and increase the quality of their sexual EXP!

https://www.youtube.com/channel/UCn1NnwxLqKtx86dEA5xoVGQ

#sytycn2016

Tad’s Rating:

8/10

Contest Rating:

8/10

Average Rating:

8/10

Tad’s Comments:

I will give this a solid 8. What I love about this is that you name the modalities (Tantra, tech & art) so I know what you’re offering – although the tech part doesn’t make sense to me. I’m assuming “match better” means “find romantic partners who are a good fit for them?” I like the term “level up.” It’s a hip way of saying “get better at” and conveys a certain vibe. I find myself wondering if you mostly with with men or with women. I’d love to know more about what you mean by “tech” (e.g. is this about sex toys, phone apps, dating sites? etc.) The result of “increase the quality of their sexual EXP!” feels a little flat to me. Like, sure, of course everyone wants that but it feels generic. I’m wondering if there might be a way to say this with more pop. You might dig this blog post: https://marketingforhippies.com/marketing…/jessica-oreilly/

Niching Contest Participant Comments:

8 – Engaging, friendly, beautiful photo!


8 – Hi Devika, your work sounds really intriguing. The Tantra, tech and art combo is unexpected and I am not sure how they fit together! I’m not sure what “sexual EXP” is but, if your ideal clients do, then I’m just out of the loop. “Level-up” is a term used often nowadays and I think it can mean a lot of different things. My sense is you are helping singles connect to their vital energy (Tantra), express themselves (art), and therefore be more magnetic. Did I get it right? Is the tech part. . . dating apps?


6 – I don’t know what exp is. I’m having trouble imagining how Tantra, tech, and art all fit together. This might not be from your niche statement, maybe just from my lack of understanding. By match better, do you mean that you play matchmaker? Or that they find more suitable partners? This isn’t clear to me. It would be cool to see a pixel heart merged with a painted heart, to represent both tech and art. Great name (Techy Trantrika!) It does peak my curiosity and if I was single, I’d check out what you do.


8.5 – For someone like me I 100% understand everything you said through your topics of Tantra, Tech, and Art. . .the bits of gaming lingo also tells me that you’re targeting people like myself. . .the gamer who wants to be sexy. For someone like me this is perfect, but in the mindset of someone who may not understand what you’re saying it may not work. On that end of the spectrum the basic idea is given but, I think the personalities and interjected humour may not work with that particular viewer. Hope this helps!


7 – I  have had to read this several times to understand what you are saying. . .for some reason it just does not come together for me. “Tantra, tech and art” is a bit confusing as I don’t really know what you mean by “tech” or how it fits with the rest, or how it might relate to better sex and relationships. . .Also, “match better” did not initially make sense to me, I needed to think about it to understand what you meant – find a better relationship? That would be my guess. Having said all that, your picture is awesome and what you do sounds intriguing. 

7 – I’m not entirely sure I understand the specifics of your niche. . .but it certainly intrigues me! I have no idea how Tantra, art and tech fit together (and perhaps it’s mostly the “tech” part that has me feeling confused), but I really like how you describe the results people can expect. If I were single, I’d be curious to find out more!


8 – I’m a little confused about how the offer will come about, considering the combination of Tantra, tech and art, but it also leaves me curious. . . : )


7 – The elements are there – who, what, how – but I don’t understand what sexual EXP is (short for experience?) I’m obviously not in your target market, although I am single 🙂


9 – I give it a high score only because I’m biased in some ways but all the elements are present. It’s the whole well organized package. Many many kudos my friend.


Also, I forgot to add that you inspire trust and wisdom, I just noticed that. 

9 – I find this to be a clear explanation of what you do and it comes across as fun and engaging. Plus, I LOVE your name “the Techy Tantrika.”


3 – Meme could be much stronger if it was graphically and visually sharp! There’s too much settling for low quality visuals. It hurts the eyes and deters people.


7 – Clearly a modern idiom – and the Techy Tantriky is intriguing. It is fresh and sexy as you are . . .


8 – Love the pic and it says exactly what you do and the results your clients will get. Fantastic.


8 –  I get a solid sense of what you do (even if I don’t understand the how). Plus, your YouTube name cracked me up (in a good way!)


7 –  I’m intrigued, but I don’t know how tech can help people to into feel sexier. . .and I’m not sure what EXP is! But the Techy Tantrika sure has me interested. And gorgeous photo.

9 – Straightforward and simple, like busted a wall like Steven Segal!


9 –  Simple smart and engaging with a nice mix of nerdy references for fun.


8 – I find the term “single” quite clear. Maybe you could specify more which type of single. The ones who don’t seem to get to know people, or the ones who do meet people, but then it does not stick. I don’t understand the link between (for example) art and (not) being single. Maybe you could hint to that link, e.g. (I’m making this up) through art singles can get to know their inner essence more clearly, which then can more easily shine through during casual conversations, and as a result they find their perfect mate faster. Not sure, if this is strictly speaking party of the comments we are supposed to give. But, I find your picture very warm, and understanding. I very much believe that you are able to deliver what you promise. Success on your journey! Great add and truly lovely pic. Well done.


9 – Devika – this is badass!


10 –  Well put together, concise, very personable!


9 – Very direct, simple and straightforward . . . great stuff. . .


 

Devika Singh’s Reflections:

Thanks everyone! I figured it would be ideal to wait till closer to the end of the contest to come back to my meme (I didn’t want to express too much here, as I wanted to see where things get foggy/unclear). When I created my brand, I created it mostly around my YouTube channel (which has had a couple milestones occur since the beginning of this contest *YEAH!*) <3 That is where I discuss sex, dating and what I call “The Art of Being Single” so that this information is easily accessible for those who want it. [Karryn] you REALLY hit the nail on the head here! Being more magnetic as you’ve said through expression (both creatively and intimately) are vital parts to my work, as creative and sexual energy are housed in the body within the same area/chakra for very good reasons! All in all, however, this is all Life Energy, and we as humans cannot afford to ignore it but rather, embrace it to the highest degree at every moment of our lives! I truly believe we as humans are intended to create. This doesn’t even necessarily need to be art in the first conventional ways we think of. If anything, it is about crafting the life we want first and foremost and a part of that is fully embodying ourselves (our bodies, which often get neglected) entirely. As some of you might have guessed, my branding is very tech/video game-oriented on purpose. The clients I have are often male, early 20’s-late 40’s and because I have worked in tech, the people I’ve coached and brand towards remain in tech. Gamers, for example, are very familiar with the terms, “Level-Up” and “EXP” (meaning EXPerience). I do also get clients who are female and all-around a wide variety of people who like what I’ve done here because it appeals to them. So, I can’t really say my work is solely for this male demographic (I work very hard to ensure all feel included) and because there are other women like myself that live in this community, they find me and find this mash-up amusing as well. The tech part of what I do comes from many a-things. I am very much part of the “comicon/nerdist” subculture that is often found in the tech industry as well. I also cover tech trends on my channel that show the ways we date and intimately connect currently. Aside from online dating, for example, I covered a vibrator necklace called the Vesper that became very popular in California and won a popular design award called the Red Dot Award. One of the most exciting things about the Vesper was that it was part of a crowdfunding campaign. I would like to cover more app-based sex toys in the future, as there are quite a few coming out on the market that are intended to help long distance relationships as well. Never have we had this technology, this is very exciting! Thank you all for your comments! <3 🙂

The Revised Niche:

n/a

Filed Under: 8/10 Tagged With: art, Introverts, love, relationships, sexuality

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