Niching Case Study: Diana Malerbal

I work with women who are fed up with wondering if they are good enough. I help them to affirm themselves and make a difference in the world.

thebravehearted.ch

#sytycn2015

Tad’s Rating:

6/10

Contest Rating:

8/10

Average Rating:

7/10

Tad’s Comments:

6. What I love that you’ve done is you’ve named a particular issue a moment inside of that issue. It’s not just that we wonder if they’re not good enough, it’s that they’ve hit a point that they are fed up with wondering about that. Defining the particular moment we are needed is a huge thing. So I love that. The result you’re offering, to “help them to affirm themselves and make a difference in the world” feels a bit vague for me.

I find myself wondering, what’s the impact of their wondering if they are good enough? If they KNEW they were good enough, what would be freed up? What would that allow? Who do they envy and why? What is it they most would want to do if they were free of that that you could best help them with? One way to think of this is to contextualize it into one of the four tracks: 1) health 2) relationships 3) money 4) spirituality/inner peace. Right now this feels like something a lot of women would resonate with but that few would spend their money on. I’m not sure. But that’s my big wondering.

Niching Contest Participant Comments:

N/A: Your niche is similar to mine, and that’s why I get it. It may be that women in particular understand the emotional obstacles we face on a daily basis. Niching down is something I’m exploring: which women? Why? How can I help them?

7/10: I like the fact that you start with the kind of problem a woman might actually say to herself. At the same time, I want this to be a narrower niche, since that will help those who need you find you. Is all you do provide methods of affirmation? What is the intended outcome? What kind of difference are these women not making that they can start to make?

8/10: This sounds great but I would like to know what you do to help – I am not sure here if you are a therapist, or hosting a workshop, or a motivational speaker, or just how you work with women to help them.

8/10: Your description has a really clear positive energy about it. Just what people suffering from self doubt need . Love it.

8/10: This is definitely a needed service. Thank you for doing it. I like the power and conviction behind your words.

7/10: Are these women actually fed up? Or are they fed up with the problems that come up when they feel “not good enough” I think I get what you’re trying to say because I’m one of those women that feels not good enough – but I’m not fed up with it. Sometimes I don’t even notice myself feeling not good enough! But it shows up as physical problems. So what do you help them with? Being held back in their business? Life? Relationships? Health? For me, my “not good enough” shows up as me not wanting to go out and hang out with friends or meet new people because I jump to the conclusion that people won’t like me or will judge me. In my business I’m not being as visible as I know I should be because I’m scared of failing and not being a good coach. In relationships I often create arguments that prove I’m not good enough and not loved by my partner. In health I barely sleep and eat or take care of myself. And then you say you help affirm themselves and make a difference in the world. How? And what’s the benefit to me when I affirm myself? What’s the result.

I see the image of you helping women to grow into powerful and loving leaders. Like caterpillars into butterflies, helping them realize their true natures. I love that. AND, I suspect that my comment is not that helpful as it needs more specificity! This niche thing is so hard for me! Good luck! I love what your work is getting at.

8/10: I agree with previous posters. How do you help them? I get the gist though, and it is an awesome niche.

9/10: I like this niche and it is really needed!

10/10: For sure this fills a need ! Very clear ! I

Do your clients actually use the word “confidence” (or talk about lack thereof)?

Diana Malerbal ‘s Reflections:

Thanks for the great feedback, Tad! The second sentence clearly needs to be worked more. What I wanted to say is that once they learn to love and affirm themselves (with confidence coaching), they will be able to make a contribution and actually have an impact. These women are women who want to make a difference, who want to influence, inspire, contribute in shaping new role models, lead a project or create a movement. The problem is that they don’t believe in themselves enough to make it. So in terms of tracks it’s something between quality of life and achieving your projects. It’s not only about money because these women care about money only if the way they make it also allow them to make an impact in the world.

The Revised Niche:

n/a