Niching Case Study: Don Ollsin

We serve interdependent, intelligent, innovative, eclectic, and creative healers who can co-create their own learning.

donollsin.com

#sytycn2014

Tad’s Rating:

2/10

Contest Rating:

5/10

Average Rating:

3.5/10

Tad’s Comments:

Ok. I’m going to go strictly on the 120 characters and pretend I didn’t see that this has to do with grassroots herbalism (which sounds cool).

I’d give this a 2.

When looking at “who” you are serving we’ve got this: “we serve interdependent, intelligent, innovative, eclectic, and creative healers.” I get healers. But I’m not sure I get the rest of it. I’m not sure I get why “interdependent” matters as a thing or how it relates to being a healer.

You further clarify that they co-create their own learning. But learning around what exactly?

If you said this to me at a party I wouldn’t know what you were offering of to whom at all.

I get that you serve these people but I only vaguely get who they are or how you serve them.

Now, cheating a bit because I know you and what you do, if you said something like, “I teach eclectic and creative healers how to weave herbalism into their existing practice” I’d immediately get it.

What you do is wonderful and this contest is incredibly difficult to do.

Niching Contest Participant Comments:

Way too many words describing the healers that makes it very braud but nothing about what you will do for them.

Well, serving 99% of all healers? What learning? Why, if they are so wonderful, do they need you to provide their learning?

6/10: I relate to your niche (indeed, I think I might even be in it) but I have not got a clear idea of what you do. How do you serve your clients? When you say “we”, could you include a group photo?

6/10: This is great in many respects but I’m unclear as to what problem you solve for me.

Don Ollsin’s Reflections:

n/a

The Revised Niche:

n/a