Niching Case Study: Douglas Brown

I help your organization perform better . . . even when it’s not really sure it wants to

https://www.decisionintegration.com

#sytycn2016

Tad’s Rating:

3/10

Contest Rating:

5/10

Average Rating:

4/10

Tad’s Comments:

Right now this is a 3 for me. Organization feels broad to me. Do you mean small business? Corporations? Nonprofits? And what does perform better mean? Which aspect? HR? Finances? Internal communication? Organization? The ‘”even when it’s not really sure it wants to. ” I like it and it confuses me. If it doesn’t want to why would I make it do that? Is it that the people running it want it to perform better and yet, despite their best efforts, they aren’t able to get it to?

Niching Contest Participant Comments:

3 – Very cute copy and photo, but I’m not really sure what you mean about an organization not really being sure it wants to perform better . . . or what kind of organizations you help…or what “perform better” really means; so much depends on what kind of organizations you work with. (I hope the answer to that isn’t “all kinds” because that is not actually a niche!) Points for adorability, though. 🙂

5.5 – This is an adorable photo! And the copy is clever and concise. I’m curious “how” you help organizations perform better? And using what metric? I’m also not entirely clear on “even when it’s not really sure…” It’s a clever line, but I can’t really picture what that looks like, specifically. And extra points for an image that matches the message.

7 – OK, the photo is great It totally expresses the feelings of your target clients. I would want to know HOW you help them perform better – that would bump up your score with me if that was included in the meme somehow.

7.5 – I love how catchy and amusing this is! Makes me want to check out this company’s site! I think any business/organization that has felt this pain or uncertainty would be curious and engaged. I think this meme would be super effective if it was run alongside of a meme with humans (business people) in it as well (possibly performing activities like strategizing or something of the sorts.)

2 – So sorry, but it’s not clear what you do. Business coaching or organizational management/restructuring? It’s a good logo and would probably make more sense as a subtitle to a larger heading, but by itself isn’t clear.

7 – I like the picture and the text piques my curiosity. But I would like to know what “perform better” actually means – is this relevant to my needs?

4 – Which organizations, specifically? Why would an organization not be sure it wanted to perform better? How do you help? There are a lot of areas in which organizations can improve and a lot of frameworks they can use to get there.

5 – I thought this is something for pet owners on first glance. And turns out it’s not.

4 – The picture would certainly pull me in! But I’m not sure who, specifically, you help or what they’re struggling with. The word “organization” is vague and abstract for me . . . as is the word “perform.” Your website url did catch my eye though – really like the name decision Integration!

2 – The picture is ideal! But, I don’t know what kind of performance. Customer support? Financial performance? What kind of organization? Why wouldn’t it want to perform better? Beliefs around money? I don’t get it.

7 – It is a great picture and I know you know what you mean.

6 – Super cute photo for sure, but not exactly sure what you offer/who to/how.

4 – Interesting, but not sure what’s going on here! Cute graphic. What type of organisation? What problems are they having? How do you help?

5.5 – I was drawn in by the photo and the colours. I’m not particularly into dogs or red or anything. I actually found this meme is quite funny – it made me smile and I like the cryptic element, but I agree with the above posters that you haven’t drilled down enough for your niche to be clear.

3 – The picture is very, very cute. I can imagine that the dog might be in a position where he’s not sure he wants to go any further. The organizations I have come in contact with have more often the problem of all kinds of individuals wanting too many things at different times. I feel your website name also refers to that. For a higher rating, I would need more specific information on what kind of organization and what “perform better” means. The “even when it’s not really sure it wants to” does make me interested about what is going on.

Douglas Brown’s Reflections:

Thanks for the early comments . . . I guess the big question is whether it would cause the right person (ideal customer) to click over to the website. (And is there a way to embed a live link in a picture?)

The Revised Niche:

n/a