Niching Case Study: Elisa Minerich

I help adults who experienced childhood trauma clear it from their nervous system so that they can heal chronic physical health problems.

Website: N/A

#sytycn2015

Tad’s Rating:

8/10

Contest Rating:

8.5/10

Average Rating:

8.25/10

Tad’s Comments:

8. I’m going to give this a solid 8. What you do is clearly for a very particular kind of person. It’s for someone who is aware they’ve experienced some childhood trauma and are, at least, open to the possibility that it is connected to the chronic physical health problems they have and the lack of emotional freedom they experience. My guess is that, if they aren’t aware of childhood trauma, they likely won’t lean into this. And if they have no chronic issues they’re aware of, they won’t either. My concern is if there are enough people who fit in this category. It may not be a problem as much of this can be handled through education (e.g. speaking to a group of people suffering from chronic health issues and helping them see how unresolved trauma may be behind their physical maladies or speaking to a group of holistic practitioners and making sure they know you specialize in this so that, when they come across it in a client, they can make a solid referral to you). For this to be a 10 it could help if you honed in on they type of childhood trauma and/or the particular chronic health issues you specialize in. And, that’s not needed. What you’ve got is solid enough to move forward strongly. What a beautiful gift you’re giving to the world with this work.

Niching Contest Participant Comments:

As a trauma survivor and having chronic physical health problems (all well-cared-for now) I would have loved to encounter your services earlier on my healing journey. This really speaks to me so I think it’s clear.

9/10: I don’t think you need to include the “find emotional freedom”. Starts to take the niche in a different direction to those who might want emotional freedom but don’t have a health issue. You’ve identified the importance of acknowledging trauma in your work so believe it’s important to keep it there. A couple suggestions to tighten it up: “I help adults ready to clear childhood trauma from their nervous system so they can heal chronic physical health issues.” OR “I help adults to clear childhood trauma from their nervous system so they can heal chronic [name condition] issues.” and get more specific with the type of problem.

8/10: Very clear message. I do agree with one previous poster that flipping it would be interesting. Something like “I am a naturopathic physician specializing in healing physical health problem by clearing childhood Trauma via a variety of techniques.”

10/10: Your specific niche is clear to me. Whether or not a person is aware of or willing to accept that childhood trauma is causing their physical pain does not detract from your statement, to me anyway. And personally, I like “find emotional freedom”. It makes perfect sense to me.

7/10: I can’t help but feel that this statement ought to be turned on its head and start with the “Help heal adults with chronic physical health problems, clearing past traumas from their nervous system and letting them find emotional freedom”… Probably over the 140 characters and maybe missing the point of the niche that Elisa wants to work with, just every time i read it i end up thinking the starting point is the chronic physical health problems.

8/10: There is too much description: Try, I help adults who experienced childhood trauma clear it from their nervous system so that they can finally heal. the reason I say this is your niche is the people and not their condition. If it was their condition I would agree with Rachel.

8/10: I don’t think you *can* be more specific about the chronic health problems, since they will manifest differently in everyone with this kind of experience. As an ND, I would have thought your target group would be people coming with health concerns who are open to the notion that their history may be contributing to that. This does flip it. so your target is people with the trauma history who are looking for release from that – a much smaller group I think. But you’re clear about it. What wasn’t so clear for me was “clear it from the nervous system” – I don’t know exactly what you mean by this and depending on the health problem, I’m thinking some need to clear it from immune or other systems, no? Isn’t it kind of releasing the trauma and clearing its long-term ripple effects? Important work. however it’s phrased!

9/10: There may be more specific types of trauma that would clarify more, but overall, I’m seeing a clear picture.

6/10: I get who it is for. What I need to know is HOW you clear it from their nervous system, what method or methodology do you use? To me that would be more important and the piece after “so they can finally heal” could be edited shorter

10/10: I liked it so much that I googled Dr. Elisa Minerich to find out more!

8/10: Nice and clear. Very specific niche. I find it difficult to connect to and to think of who I would send to you. At the same time if I imagine I am part of your target group I can feel really drawn to it.

9/10: Very clear what you do and why. Usually I like a picture but I like the simplicity of this one – helps focus on the message. I’m not sure about “the nervous system” – should maybe be “their nervous systems” and I think the word “that” is unnecessary.

9/10: Super clear to me, but you’re preaching to the choir here.

10/10: I think that’s really clear, who you are going to help, what service you’ll be providing and the outcome. Sounds great! Would have been nice to have a picture of you so people can connect to who is behind the message

8/10: Very clear but 170 or so characters, not 140. Can it be just as clear, shorter?

9/10: maybe a few less words at the end as the message is strong already Very clear and great work.

9/10: from me, but not sure about that particular green background, it’s too much anti-septic green… I would prefer one with a bit more juice to it.

10/10: I love the simplicity of this image. I love your niche. I thought it was clear.

Elisa Minerich’s Reflections:

Thanks for your feedback. Much appreciated. I completely agree that this will only work for a certain type of person who “gets it” (often someone who has been ill for quite some time and has already “been everywhere and tried everything”) and that is my concern as well. I’m not sure if there is a better way to frame it and agree that there will have to be a fair amount of education involved. I also agree that focusing on a specific diagnosis could be helpful, but I’ve tried that and it really didn’t feel good to me – like I was stuck in a place that I didn’t want to be. And perhaps a specific type of trauma to work with will become more clear in the future, but it’s not at this point in time. I’m only on my second round into the niching spiral, so who knows where I’ll end up.

The Revised Niche:

n/a