Offering advocacy, counselling and spiritual care to ensure your voice is heard, your needs honoured through illness, ageing and end of life
Niching Contest Participant Comments:
9 – I love the image, and I think the wording is comprehensive. I might change up the order to Ensuring your voice is heard and your needs are honoured during illness, aging, end of life. Counselling, advocacy & spiritual care.
9 – Lovely imagery and words, especially the word “’honoured” it makes me feel like you have a gentle touch with people, which would be appealing to me if I was looking for this kind of advocacy. Your message is really clear and I too like the use of second person language.
9 – Really clear, really powerful place of work. I love your naming of what, specifically, you offer (advocacy, counselling and spiritual care). Also love your wording around “ensure your voice is heard” and “your needs honoured.” To me, those convey a quality of deep presence and true listening.
9 – I like this very much. I’m new at this too, but 9 as you mentioned in comment that you help with their life needs too, such as pet care, and for me that would show up if you added “spiritual and life care” or something similar.
9 – Use of the second person makes it very clear whether we fit in your market (and all of us will, someday), and it’s also empowering (it’s not “find Great Aunt Jenny an advocate.”) The word “honoured” (and the whole statement) speaks to the perspective of your desired clients. Oh, that kitten! (Heart eyes!) Kind of upstages the entire meme, and I briefly wondered (at first) whether you were offering palliative pet care.
8.5 – It’s very clear, and I’m wondering why it’s not a perfect for me. I think it is the “advocacy, counselling and spiritual care” list, because what comes after that is beautiful. Those three things feel very different to me, and I have trouble putting one face to them. Advocacy to me (for example) means you will fight for me, which might be very important to me in those situations, but if so I would want a warrior! not a counsellor or a spiritual advisor, so I get confused when those are all bundled together. I wonder if, instead of listing your ‘roles,’ you could describe what you do for people with other words. I’d be interested to hear what you would come up with.
9 – I love this, the image brought tears to my eyes. It reminds me of my mother holding a baby a few days before she died. Exceptionally clear on who you work with and why, and what the outcome is. -1 only for not knowing if there’s a geographical limitation.
7 – I love the message of what you do but I’m not sure what this will look like. Are families involved? Phone meetings? In-person? Etc. . .
9 – With just the info on this page, I didn’t go to pet care as one of your offerings. (Was I supposed to?) I saw the image as a touching portrayal of care for the elderly. I think your statement is powerful in its intention.
What a gift that is. You have a great niche.
9 – I think the audience and services are clear, and the photo is sweet and gentle and sets the right tone. Well done!
9 – I really like this. Very clear and the image you chose evokes a warm feeling, which I love especially given your line of work. I love the word “advocacy” (strong and powerful word,) “counselling” (very clear) but not as much a fan of “spiritual care” (I’m not exactly sure what spiritual “care” is.) I would opt more for “spiritual support” rather than “spiritual care.” But overall, I love this.
9 – Oh, this picture made me want to cry, it’s so sweet it really conveys the comfort you bring! I’d like to see the text on the right so I can see the aged hand better. I think your name in your url is enough, it is distracting above. Your message is very clear except that I wasn’t sure if it is for the ill/aging/dying person or the caregivers . . . probably both?!
9 – This is powerful, honest, and clear.
10 – I used to work in hospice and you totally nailed it.
9 – Very clear on who with and how you work.
10 – I know who, how, and what you do. I agree that it would be good to include where. I love the photo, too.
9 – This is very clear. Very cute picture too.
8 – I find it very clear who you are helping. And (maybe off topic) I find it courageous that you want to work with people who are in these situations. I don’t know what advocacy refers to, and I don’t understand what spiritual care is. I feel like the main part of your message is “ensure your voice is heard, and your needs honoured” and I would put it in the beginning.
Fran Westmore’s Reflections:
Thanks for your feedback. It’s hard to add everything in these few words!!! My website and brochures say I work in person in the local Melbourne Australia area, helping families, carers, whoever is impacted. If someone needs help with caring for their cat while they are in hospital I will do that – or bring their dog/cat to visit . . . sometimes I am offering pet palliative care, sometimes helping find a new home for puss, sometimes helping Aunt Jenny get home to her cat. . .
The Revised Niche:
Offering gentle advocacy, counselling and spiritual care to ensure your voice is heard, your needs honoured through illness, ageing and end of life.