Empowering organizations that want to cut out the drama and create a positive workspace.
Niching Contest Participant Comments:
“Transitioning start-ups to great workplaces that last. . . Without the drama. . .”? Without trauma-drama?
Your message is super clear.
7/10: What types of organizations are you most interested in? Who would be the one making the decision to pay for your service?
Have fun with it – it surely will be great!
I like the comments so far. I’ll add that I see the FedEx story as really, really relevant, because, in my past, the aggressor has been the boss, or someone the boss couldn’t afford to miss. But the problem is systemic, of course. Perhaps the idea of niching further – to a specific group size – seems scary, but if you can manage to get hired by all the 5-person teams in your town, you’d be golden, right? To get their shared problem solved, 3 people can each sign up for a different “role” with you (at a different price) as a package – even if that means you coach only 1 of them and email the other 2 an e-book on “supporting change as a ____.” I imagine they’d pool money, hold each other accountable, and start feeling great the moment they explore your site together. I’m playing with ideas like: “If 3 out of 5 colleagues on your team are tired of workplace drama, I can help: we all need a positive workplace.” “Tired of the yelling” is even more specific & compelling, to me.
I’m trying to fit all the meaning from the bubble in, too: it’s unnecessary: “cut the drama and get back to work – with joy” says that, to me.
7/10: Do you work with teams? With managers? With business owners? How many employees? Small organisations need different things than large businesses. I give it now a 7, with more clarity on who you want to work with, the rating would be higher.
What kind of drama? What kind of organisation/business? What are their benefits? (The comment is this necessary. . . can be turned against your service, by some naughty types.)
7/10: This is great. You’ve told me who you help, why I need your help and what you are doing – I feel like empowering is maybe not the most effective word here. Solving? Eliminating drama? It’s great and clear but maybe mix up the wording and it could be a 10!
Heather Loewen‘s Reflections:
Painting the picture in 120 characters, I think, is where it’s at, and that’s what I’m focusing on. The boss is the client, almost ready to throw in the towel, knowing that the start-up staff has been instrumental in getting the biz off the ground, but the biz can’t move forward without a good internal systems overhaul, which could cost some valuable experience and knowledge. The boss is between a rock and a hard place. It can be crunched to 120. That’s the winner, and I’m getting close. I’m mostly interested in businesses that are between adolescence and maturity, where internal systems need development as well as non-profits. The business owner or board would make the decision to hire. This is where I need to do some refinement as to defining the beneficial result, which, of course, is the bottom line. Thanks for commenting!
The Revised Niche: