I make U.S. History interesting for young adults who dislike their history courses.
Niching Contest Participant Comments:
7/10: As someone who did not love history at school I could have done with having you around Heather! Your target market is clear, however I would use a stronger phrase than “make U.S. History interesting”. How about, “I inspire young adults who dislike their history courses to develop a passion and love of U.S. history”?
7/10:From the photo, I wonder if you are making history come to life, which sounds more powerful to me than “interesting.” Are these young adults in high school or college? I assume these are required courses, and as a former college instructor, I’m intrigued by the ways subjects can be made more interesting from the outside. This sounds a little bit like it’s directed toward parents rather than kids, and lots of educational businesses and schools have to face this divergence. Are these kids failing? It raises a lot more questions than answers for me.
7/10: Cool business! I had the most boring history teacher on the planet! I agree with Tad that the “make U.S. history interesting…” could use some punch.
6/10: It sounds like a good tutoring service yet it needs to be a bit more entertaining for kids. I bet if you ask a kid she’ll give you a good sentence. Good luck!
6/10: This sounds cool – I would like to know more about how this would benefit me as a student and how you go about doing it.
8/10: I love the photo! It feels really clear and engaging but I agree with what was said about whether it’s a problem or who sees it as a problem. If it’s the parents, it might be good to focus on them?
10/10: I love it! Clear, concise and to the point. Perfect!
8/10: Such a creative picture! I love it! I would have loved to have you help me homeschool my children! Still, I’d love to know a bit more about how you do what you do. I’d encourage your creativity with the photo to move into words as well. Thanks for bringing history alive for the young!
8/10: Clearly stated, but like others I would like a little more info on how you do it, and why I would purchase this service.
8/10: The problem you are solving and the target market are clear to me, but there is no mention of the outcome you offer or why someone would want this. Better grades? Ability to stay awake in class? Please specify.
7/10: I would like to get some insight into HOW you do this. I love history but know know lots of folks don’t. I’m also not sure if your target audience is the students or their parents; your marketing would be quite different for each audience.
Heather Voight’s Reflections:
The Revised Niche: