Niching Case Study: Iona McArdle

I coach creative, ethical entrepreneurs, to take practical actions to birth their vision, stop dreaming & start doing!

IonaMcArdle.com

#sytycn2014

Tad’s Rating:

6/10

Contest Rating:

7/10

Average Rating:

6.5/10

Tad’s Comments:

Right now this is a 6 for me. The parts are clear but I think it could be stated more clearly.

Let’s break it down.

Who: Creative, ethical entrepreneurs. This is fairly clearl. A solid start. It’s fairly open to interpretation (many unethical businesses see themselves as ethical) but I get the sense of it.

What: Coaching.

Result: “to take practical actions to birth their vision, stop dreaming & start doing!” This is where it feels a little confusing for me. If they’re already entrepreneurs, haven’t they already birthed their dream of running a business? Haven’t they already started?

So I get the result you’re offering but I don’t see how it connects to the group.

If you’d said, “I coach wannabe ethical entrepreneurs, to take practical actions to birth their vision, stop dreaming & start doing!” I’d get it.

Or, “I coach creative, ethical entrepreneurs, to take practical actions to make their business thrive!” I’d get it.

But right now, I don’t totally get it.

Regardless – yay for more ethical entrepreneurs getting the support they need in this world! Amen to that.

Niching Contest Participant Comments:

7/10: Concise and I get it. I love stop dreaming and start doing but the rest seems too much like stuff I’ve heard before, not unique enough to grab me I guess.

10/10: I feel enthusiastic and excited to see your message! I also like the choice of your words – we can dream, but can we take practical action in support of it? And I am interested enough to want to go to your website and learn more!

5/10: It sounds like there’s a disconnect between what your people want to do and what they’re doing. I want to hear something about the nature of what’s hindering them, or something unique or specific about how you help.

7/10: The who is clear (but it might still be narrowed a bit more). The outcome is clear, more or less. But I’m not sure why they would be seeking you out. What problem are you helping them to solve? Are they “stuck”? Are they procrastinating?

Iona McArdle’s Reflections:

n/a

The Revised Niche:

n/a