Athlete Secret Weapon
Improve Muscle Imbalance
Enhance Performance~Eliminate Pain
DO WHAT YOU LOVE.
Niching Contest Participant Comments:
I like the concept, but am confused by “flexibility truth?” Perhaps put “enhance performance” top, to add to the name, then the correcting work? Suggestion “do what you love with ease.” I wish you lots of success!
Love “athlete secret weapon.”
7/10 Just because I feel like I’m the grammar police (typos just always jump out at me). Consider using “an Athlete’s Secret Weapon.” I don’t see the connection between “truth” and everything else. While I like “Improve Muscle Imbalance,” I’m wondering if “Imbalance” is the right term or if it is too much of a jargon word (specific to bodyworkers). Would your client actually say “I have muscle imbalance?” I like that you’re focusing on outcomes but I have to wonder if it wouldn’t be more impactful if you created a sentence, instead of stringing together phrases. About the “how”. . . describing bodywork is hard. . . If you do one-on-one sessions, could you have a picture of that? If you lead classes, could you have a picture of you with students behind you?
7/10: Is this about yoga?
I like your message but not sure what it is you do, training or bodywork? I would be tempted to call you though.
5/10: I would give this a 5. I like the photo and the logo, but feel the messaging is not so clear. The word truth doesn’t fit with the rest of it for me, because I don’t know how it fits with fitness, flexibility etc.
6/10: What kind of athletes would this benefit? Male? Female? Also not sure why “do what you love” is in there. What results are they looking for? Why?
Definitely narrowing in. Not sure what flexibility truth refers to, or how it helps the athlete. Is “do what you love” referring to their work, returning to athletics or stepping up to the next level of athletics?
Janet Matthies’ Reflections:
Flexibility is like weight loss. .. We gather up tension in our daily, weekly, monthly lives and if we take in more tension than we release we take it with us. . . Then it effects our posture and muscle systems. . . Just like ingesting calories and burning off only some leading to weight gain.
The Revised Niche: