Unique 1 on 1 Flexibility & Strength
Whole Body Sessions For Athletes
Who Want to Move w/Precision
& Eliminate Pain
Niching Contest Participant Comments:
6.5/10: To me, this is niched, but accidentally **sounds like** the opposite of niching – and like everything else in the biz: like adrenaline. All athletes, all the time, all their body parts. . . but you really do know: you want to eliminate pain and enhance precision.So your who is, I’m just guessing, athletes in pain or precision athletes or precision athletes in pain. I would want to know whether these are training sessions, yoga sessions, pilates, or all of the above (in less words), too, before I’d know whether it’s what I’ve been longing for. To make that black-and-white: will it be BUYAAAAAH! Or will it be slow/introspective? So far it’s a 6.5 to me, and could become a 10 by putting the “who” first in the sentence. I help athletes who want to move with precision and eliminate pain, through 1-on-1 flexibility/strength ____s. (Not sessions: Instruction? Guidance? Lessons? Support? Pep talks? Meditations?) Or I help athletes eliminate pain and re-learn how to move with precision, flexibility, and strength – 1 on 1. And perhaps “lone” athletes to indicate you know how general advice/group training has missed the mark.
9/10: I know your who, the why and the what! Awesome work!
7/10: Hard core ones?
I like it, you talk about what you work on: flexibility, strength, precision and pain elimination. The outcome seems quite clear which is great. “All” athletes feel a bit too broad. I would think that different sports/activities might require more specialized support? I guess if I was a competitive cyclist and I had an issue I would want to go to someone who specializes in my sport. I’m also curious about the “how”? Is it physiotherapy, massage, personal training, something else, body work like energy healing? All of those different modalities could attract or repel clients? Also, are they dealing with injury or a specialized need or simple basic training and maintenance? I think it’s pretty good overall and that you could tweak it to be more specific.
8/10: All athletes. . . why ALL? By leaving out “who want to” I believe the sentence can be more powerful. Nice.
Janet Matthies’ Reflections:
I used resistance flexibility and strength training, deep tissue massage using my feet so the pressure is amazing and effective for those who love deep tissue work, cupping, pilates equipment when I need it, and zen bodytherapy massage, so it’s a unique combination of what works best for whatever is going on with the client. The resistance training incorporates traditional chinese medicine theory and yoga positions with movements assisted by me in the private work. TCM gives insight into organ systems associated with muscles, and helps physically, mentally, emotionally and spiritually. . . often I am working with someone on one specific issue and many different things in their life get better as a result
The Revised Niche: