Niching Case Study: Jennifer Murphy

I partner with aspiring creative & spiritual entrepreneurs seeking to consciously cultivate the prosperous business and lifestyle they crave.

nolimitslife.guru

#sytycn2015

Tad’s Rating:

6/10

Contest Rating:

6.5/10

Average Rating:

6.25/10

Tad’s Comments:

6. Jennifer! Right now this is a 6/10 for me. The “who” is fairly broad for me. “Aspiring creative & spiritual entrepreneurs” is what I’d call a big circle title.

The result you’re offering “to consciously cultivate the prosperous business and lifestyle they crave” feels like a very big thing as well. There are many parts to a business – finances, marketing, admin, hiring, website, social media etc. Do you do all of those? Is there one your prefer to focus on? And I imagine the same could be said for lifestyle.

I find myself wondering: do they all crave the same kind of lifestyle? What is it that has stopped them from enjoying this prosperity and lifestyle in the past that you help them with? what’s the perfect moment for them to show up at your door? when is it too soon? When is it too late?

And I like the vibe of “partnering’ with folks and . . . I’m left unsure of what it is you’re bringing to the table a bit. Are you cheerleading? Helping them get clear? Actually helping them in building their business?

I do get the general gist of what you’re up to and I think there’s more clarity to discover.

Niching Contest Participant Comments:

This is very energizing and bold, likely enticing to your target niche. You clearly have the confidence and grounded strength to support these people. My sense of it is, well, I get lost in all the words. What IS a creative and spiritual entrepreneur? What is the activity of partnering? Is it teaching, consulting, coaching, mentoring? Is “consciously cultivate the prosperous business and lifestyle” code for “earn sufficient income”? And then, I don’t understand how truly spiritual aspirants would be drawn to partner with you in focusing on their cravings. Seems an oxymoron. But if they have a business centered on spirituality, they will likely need support in making that business prosperous. So clearly there’s something here, I just want to hear more of what, how, and who.

5/10: Pretty much the same as the previous comment. I like the vibe, and I’m connected to “creative and spiritual entrepreneurs,” so that’s cool. The problem is that you’ve squished all of what you do down into the word “partner,” and we need to see the parts of it. You could ease off on buzzwords to make some room; and they don’t need to be both aspiring and seeking.

8/10: You want creative and spiritual people to make money at their business? Great! I feel like I get lost in language a bit. Your use of “partner” is interesting to me, since my work is collaborative, but are you developing long-term working partnerships or helping them help themselves?

7/10: I LOVE “the message” you’re sending. Love the pic, colour choices. I am not so sure spiritual people speak with words like “crave” Perhaps lifestyle they seek or are seeking? Partnering maybe should be further defined, as it creates too many questions . . . All the best though! Great pic!

6/10: I get who the target audience is, believe the end result is to have a prosperous business and amazing lifestyle, but I’m not sure exactly what is the service offered or how you help clients achieve the results. I like your photo, makes me feel you have a warm personality and someone easy to connect with.

Jennifer Murphy’s Reflections:

n/a

The Revised Niche:

n/a