Niching Case Study: Jennifer Steinbachs

Tad’s Comments:

This is a 7 for me.

So, the “who” is “fatigued people.” That’s fairly clear. 

The result you’re offering is to help them feel energetic and resilient.

The “how?” By assessing their nutrition, recommending herbs, and offering bodywork.

In this case the “who” feels mostly clear. I get what you’re offering as a generic result. And the how is also something I understand as a generic thing – I understand each of those modalities for what they are. 

And something is missing for me to make it a 10. 

If you focused on “chronic fatigue” it could be a ten. 

I think the main thing that is missing here is understanding the core of your point of view. Why is it that you think your people are fatigued? What’s going on under the surface? Are they nutrient deficient? Are they overly toxic? Is it a lack of good bacteria in their gut? 

I could see another crack at this coming from an angle like this:

“I work with people who’ve been unexplainably exhausted and fatigued for months (even years) to finally get to the root of what’s going on (even if they feel like they’ve tried everything).” Or something. But in 120 characters. 

Thanks for helping to bring more aliveness and vitality into the world.