I help pregnant mom’s overcome childbirth fears so they can have better births, and afterwards be able to say: I did it!
Niching Contest Participant Comments:
10/10: Please keep doing what you do . . . I wish more women got rid of their misconception of painful childbirth and accept it as a natural process.
7/10: Overall a clear message but I think it can become even more niche. All women after childbirth can say “I did it.” Perhaps, what particular fears are they overcoming? Or “I did it without fear” etc . . .
7/10: I am attracted to the first part of the message. I wonder if “confident” births might be a stronger/clearer word than “better”? Because “better” is something that you can’t guarantee or predict, we can hope of course. And the “afterwards I did it” bit disconcerts me: I’ve been lucky to have 2 successful births but we can never predict with certainty what will happen in birth. I want to suggest that you focus on what you offer and can promise — the encouragement and strengthening part — but be careful about stating something about the outcome. I love on of the other suggestions below about “best choices for herself and baby.”
8/10: I know exactly how I could refer to you (that’s if I had pregnant friends!). I agree with Tad, the only thing I’d want to gain clarity on is “how.” Well done!
9/10: A hint as to the process of how? Great niche, bravo.
8/10: I agree with Tad. Looking for a little more specific result than “I did it!” even though that is worthwhile. I know moms who have had harrowing experiences and there is so much depth to this journey.
7/10: I’m not sure how you help pregnant mom’s but it’s very clear who you are targeting and what problem you’re trying to help them solve. Nice work!
8/10: I’d like some hint or info about you and/or what you do . . . Life coach? Midwife? Writer? Yoga teacher?
8/10: A very clear message. Not sure about the “I did it” so I agree with some other feedback . . . maybe “I did it” becomes more specific around the goal of feeling empowered after a great birth experience.
7/10: Target audience is obviously pregnant moms, but are you speaking only to moms who want to have a “natural” birthing process, or would c-sectioners and women who choose anaesthesia qualify too?
8/10: I think it’s quite clear. Being a mom of 4, it really was a goal to have a “better” birth than the last one. I know that might come off in a certain tone in some circles, but I think it will resonate for the clients you want. I wonder if the last part could be made stronger . . . some other thing that they want: be able to bond with the baby right after, or avoid postpartum depression/baby blues, etc. Great job!
8/10: I would edit the text a bit. Make “mom’s” read “moms” and there is something about the “I did it” that makes me wonder. Do all pregnant mothers want that, or maybe something more general about making the best choices for herself and her baby. (I’m sorry, not coming up with anything stellar here, even though I’ve had five babies myself, lol!).
8/10: Love the first part — I’m wondering whether “I did it” is what your niche audience are saying they’d love to say?
8/10: Suggestion: ” I did it with confidence.”
I appreciate where you are taking them to be able to say “I did it!” Niche is clear, overcoming fears is clear.
8/10: Correct the spelling error in “mom’s.” Clarify how you are helping (are you a birth doula?). Get a better picture. I don’t think the final clause is needed — with or without your help, she’s going to be able to say “I did it” because one way or another, that baby is coming out. But your overall niche is clear.
10/10: How you do it would be a good word to add in, but I feel comfortable enough with your smile to let you help me birth my hypothetical baby!
9/10: Knowing what level of support you provide (medical, emotional, etc . . . ) would be wonderful. Mamas need you!
10/10: I find this very clear. You are so connected to your niche and don’t talk about “coaching” or “techniques.” You talk about the results they have. I love your positive, warm photo. I would have preferred a more natural background for the photo, but it doesn’t ruin the message. All the best for you and many happy clients + babies.
9/10: This is compelling — if I were approaching childbirth, I’d definitely want to know more! I’d take out the apostrophe in mom’s — other than that, love it!
8/10: I like it best without the last clause. End it after “have better births. What you do is so needed.
8/10: Pretty clear. Perhaps you could also weave into your message that another major benefit is that this actually helps the moms to enjoy their pregnancy a whole lot more, since they are not so afraid of what is coming anymore.
As a former doula, I want to know which mamas you are looking for. There are a lot of birth philosophies, and assuming they’re not being put under general anaesthetic during their labor and birth, they can all say they did it . . . who are you looking for/best able to support and empower?
Jennifer Summerfeldt’s Reflections:
Thank you! I reworded the tag line to read: “I help pregnant moms overcome childbirth fears, through an interactive online program, so they can step courageously into childbirth and feel empowered throughout the process.”
Grateful for all the feedback! SO helpful. what about this: “I created an interactive, thought provoking, online program that helps pregnant moms overcome childbirth fears so they can feel courageous & empowered during childbirth.”
I have adjusted my niche tag line to represent this feedback. Rather than “better births,” I changed it to “step courageously into their births and feel empowered throughout the process.” The how is an interactive online coaching program.
The Revised Niche:
I help pregnant moms overcome childbirth fears, through an interactive online program, so they can step courageously into childbirth and feel empowered throughout the process.