I help women access suppressed anger and willpower through expressive dance and movement therapy.
Niching Contest Participant Comments:
8/10: Wow, I absolutely love what you do. Especially since I’m “aware” of the suppressed anger and willpower myself, and have been craving dance and movement. My intuition knows that movement will help with that. But what about someone who wasn’t aware and getting those nudges to move and dance? How would the suppressed anger and willpower show up in their lives as problems that you solve?
8/10: The dancing and therapy is very clear. I am less clear about what the purpose of accessing suppressed anger would be in this case. Is it to work through it? Examine it? Turn it into willpower? I am guessing you use the dancing and movement to heal it and transform it into will, but it required some supposition to get there, and I am not 100% sure I am correct. Regardless, dance is such a beautiful tool for healing, and I can tell you are offering a beautiful gift to the world.
5/10: Jess – I don’t have any suppressed anger and none of the women I know do either. Where do these women live? It could be i’m just totally out of touch with your target market, but maybe there’s another way I could recognize whether a friend of mine (or myself) could benefit from your services? I’m also not sure why I’d want to access all my suppressed anger. It sounds uncomfortable. There must be some benefit to going there, right? I’m reasonably clear on your method though.
There is something really striking and powerful about this. I get it, being a therapist and into personal growth and I imagine the right kind of women will. I’m wondering if some may miss the aspect of the deeper layer, because they are focused on the immediate top of mind pain — ie, imploding relationships, not getting anything done, health issues, etc.
6/10: Fabulous work that you offer!!! Do women recognize their suppressed anger and willpower? And then ‘access’ – I would want to not just access it but move through it, release it, transform it … not just access it.
8/10: Very clear. I wonder if women are suppressing their anger partially because they are afraid of their anger, or of losing control. If so, perhaps such women would be more drawn to you if your phrase reassures them about how that anger will be redirected in a positive way, or just to bring about wholeness by being able to express it safely. I find the picture captivating. I can see a gentleness in your eyes and smile. This gentleness actually is an interesting counterpoint to the word anger – suggesting that you’ve moved on to an Island C where anger is remote but balanced. People would then like to be like you but you are more than the absence of suppressed anger. Thanks for all you do.
8/10: I like it. Direct, honest, and clear, the words suppressed anger may sound a little harsh. Can you help women in general? to access their willpower, regardless of the repressed anger? We all have a little, but maybe some just don’t know.
7/10: I love the picture. I know it’s a real challenge to get everything across in such a short sentence, but what is the benefit or outcome? I do know what it is for me, personally, but some may not. You could maybe move a word, so it becomes an outcome rather than a verb. For example, ‘I help women express anger & willpower through dance & movement’. In this case, “express” becomes the reason for doing it. As for me, when using “accessing it,” the reason for accessing is not so clear. However, expression is a great reason! I hope that makes sense!
4/10: I get a strong sense of what you do and less of a sense of who you do it for. Would you say all women are angry? Or that all have suppressed anger? The fact that you’re asking them to move suggests something about who they are, but isn’t definitive.
7/10: I get what is being offered, just not entirely sure about the “pain” that the service solves, or rather the opposite of the pain (the benefit that I would achieve by signing up for dance and movement therapy). I don’t know how I would tell if one of my girlfriends could do with this service.
9/10: I like it. It’s pretty clear. If you are targeting those women aware of the anger and lack of willpower, I think it works.
9/10: This is so clear. I love the use of the word access, but wonder what it is you do after the anger and willpower are accessed. Maybe be a little more specific about where it is directed after it is accessed.
8/10: Beautiful picture. I love the visual of willpower through dance/movement. Very powerful and strong. I’m not too sure about the suppressed anger part, only because I’m not sure who the women are that feel that way, or how I would know who to share this with.
8/10: It’s very clear what you do and how you do it. I am assuming that your ideal clients already understand the problems caused by “suppressed anger”?
8/10: What a great service. I love the “accessing suppressed anger” part. I’m unclear about the “suppressed willpower” part. I’m not sure what that means. This is a great picture though; I like the movement in it. Part of me thinks it would be really fun to see a picture of you dancing out your anger.
8/10: Very straightforward and clear. Yes, “access” is a great way of expressing your niche.
8/10: This seems direct and straightforward.
8/10: Wow, I love this! I’m just not sure if I could refer any woman to you, or if there’s a better way to narrow that down. I would say add a qualifier to the “women” and the rest is super solid! Also, I love the strength in the photo. It’s beautiful.
8/10: It feels like there is a missing middle, that points out why suppressed anger is a problem, and why re-connecting with it is a good thing (because it helps us find our juice, mojo, motivation, meaning, etc).
9/10 – the white is a little hard to read. I love what you do!!!
I love what you are doing, as it’s great and important stuff. I agree with some other comments that you could be a little clearer on who this serves.
10/10: I love this, Jess. Beautifully made and composed. You have a super potent niche. Thanks for doing what you do.
Jess Ripley’s Reflections:
To clarify, the women I am working with are ones who lie awake exactly thinking about accessing their anger.
The Revised Niche: