Heart-centered coaching for birth pros who love birth and babies but don’t love business . . . yet.
Niching Contest Participant Comments:
7 – I love “. . . yet.” That one word, preceded by the dots speaks volumes. You will teach them to love business. Well done. I will reflect what others have said. I assumed birth pros were midwives and doulas. And I assumed business meant marketing.
8 – I have to guess a bit what you mean: “birth pros” refers to midwives and doulas? And you’re helping them get the business skills they need to make a go of their profession? I also like the suggestion of “heart-centered business coaching.”
6.5 – If you had more characters, I’d specify who you mean by birth pros (midwives, doulas, ___?) (I have the same challenge.) “Heart-centered coaching” sounds awesome but isn’t very clear; it comes across as jargony. Is there another phrase you could use that’s more specific/differentiated?
7 – I was confused by the image – is the heart that distracts them from doing their admin or is it a baby/mum in labour? Maybe your image could capture that juggling aspect? Also, Who is heart centred – the coach? The client? Business is such a generic term – is this for people who are volunteering at the moment? Can’t get an income? Don’t like admin? I love the tone and playfulness.
6 – I totally see that you help birth professionals with business, but it’s not totally clear. Maybe focus on that part first.
9 – Natural-minded families is clear to me. In fact most of it is clear. “centred” is a bit unclear. What does that mean to you? Are you in a certain location? To me that would narrow your niche down more.
6.5 – It was difficult initially for me to tell this is a birth-centric business. The description is great and says this but there is no birthing/baby-oriented imagery in the photo. I do really like the text! Very engaging; I wish you used your logo (complete with slogan) in this meme somewhere, they’re great!
8 – I’m clear on who you help, but not exactly what you help them with – bookkeeping? marketing? legal aspects of business? I LOVE the “yet” at the end.
6 – Maybe “heart-centered business coaching . . . ”
7 – I’m guessing this is a wonderful, much needed place of work. I think one thing that might have made the meme clearer to me, from the outset, is if you said “heart-centered business coaching for. . .” I’m also wondering whether people self-identify as “birth pros” (quite possibly they do; I just don’t know because I’m not one.)
7 – The text is super-excellent IMHO, though I think it should be higher up because thumbnails of the photo cut off the text.
9 – Also engaging and clear. I like the heart on the computer.
Love that rewrite, Tad.
8 – Love the . . .yet. It is tantalising and promising.
7 – I’m not quite sure what you mean by “birth pro.” Somehow, it feels to me there is too much going on in your sentence. Maybe it would be stronger, if you leave out the last word. Then it would be focused more on their problem. Instead of the solution you want to give them. If I don’t love something, I don’t want anybody make me love it. On the other side, I can imagine that I enjoy somebody helping me, which is what I imagine you refer to with “coaching”. I don’t understand what heart-centered coaching is, as opposed to “normal” coaching. I’m not very much into the field, I though all coaches use understanding, and listening as a way to help their clients. Maybe a play on words sounds right for you, like: You love help giving birth to babies, now, let’s birth your business. Congratulations on your picture. It does bring the heart and the business across. Success on your journey!
7 – I like where you’re going with heart-centred, but it can be a bit cliche these days. What does it really mean? Listening, feeling, intuiting?
Jessica English’s Reflections:
The Revised Niche: