Birth classes + doula services for natural-minded families to help them have positive births & centered 4th trimesters with their baby.
Niching Contest Participant Comments:
9.2 – Hi Jessica! I can see that I’m rating you higher, and I think that’s because I was once one of your ideal clients. I totally get that you help moms aim for natural birth and baby care. Also, you help them through the crazy first days with baby, exhausted, nursing, etc. Yay for your work. Regarding your meme, I love the picture. It shows attachment approaches to parenting. I get why you used the words “natural-minded” – your clients are eco, maybe alternative, maybe even hippies, but you didn’t want to choose a category that might alienate. “4th trimesters” is the same. . .on one hand, it made me feel like, “whoa, isn’t three enough?” But I think you chose those words to convey a really close nesting time. Maybe this “& centered babymoons with their newborns” would do the job without my “whoa!” response?
8 – Love the image! The first part is very clear to me, but it is a bit generic, I think most people offering birth classes and doula services might write that . . . The “centred 4th trimester” sounds intriguing, and I’m wishing I knew more about what your really mean by that – as a mom who had a hard time after birth, “centring” was not what I needed – but I did need help!
9 – Effective font and image use! Great use of space and really like the logo (personalizes your doula services.) I might suggest placing the logo higher up in the meme. I am now intrigued by this use of the term “4th trimester” and am now tempted to check your site out to find out more, which is awesome!
9 – This is lovely, super clear message and I love the “4th trimester” that’s often the hardest bit and a time when many mums need that extra support and help. I love that you offer this and it’s not just all about the first 9 months.
8 – I love the image and the font used, also your logo is awesome! However, as someone who has not yet had children or been through the “4th trimester” I am unsure what that would entail, or be. Maybe word it in a way that people new to the birthing experience could understand?
9 – Natural-minded families is clear to me. In fact most of it is clear. “centred” is a bit unclear. What does that mean to you? Are you in a certain location? To me that would narrow your niche down more.
9 – I love the calm blue color and the image. I totally get the “4th trimester” – it can be a very chaotic, stressful time.
8.5 – THIS! This is very clear and focused. I’d like to see more specificity around “positive births” (but that may be because I’m unfamiliar with birthing terminology). As someone else said, the phrase “4th trimester” perked my imagination and made me think, which is a good thing!
8 – I like the aesthetic of your meme a lot. It’s clear and easy to read and I know what you do. I think the 4th trimester distinguishes you from other doulas.
8 – Very professional look and feel and lovely mother and babe shot.
8 – Natural-minded families are likely to seek doulas, so I wonder how you can be more specific about what makes you unique. Lovely image. But I’m not sure what a centred 4th trimester is (I know what 4th trimesters are, just not what makes one “centred.”)
8 – I find “birth classes”, “doula services” and “natural minded families” very clear and self-explanatory. “Positive births” makes me think “ah, yes, there are negative births as well.” But then, I don’t even know what that means. “Centered 4th trimester” is also not immediately clear to me. I wonder at what stage in the pregnancy you would like people to get in touch with you. The moment people notice that the birth is not very positive, it might be too late? How would I know that any of my friends are ideal clients for you, if they are 3 months or 6 months into the pregnancy? All the best with your company, I believe you help with something very valuable.
9 – If you added “. . . classes and services online . . .” of wherever, there I would know where to go to take your classes. The natural minded families is a nice touch. Do you would with natural-birthing families mostly? It’s okay to get that specific if you do. I had a doula, so I just want to say respect and love for what you do!!
8 – Engaging and very clear.
Jessica English’s Reflections:
The Revised Niche: