Niching Case Study: Joy Caffrey

I help sensitive, high-achievers get centered, access their wisdom, and take right action toward their life purpose.

JoyfulHealingCenter.com

#sytycn2014

Tad’s Rating:

5/10

Contest Rating:

8/10

Average Rating:

6.5/10

Tad’s Comments:

Right now this is a 5 for me.

Let’s break it down.

Who: “sensitive, high-achievers.” When you say that, I don’t really know clearly if I’m in that group or not. And no particular faces come to mind. It’s what I’d call a Big Circle. It’s the general sense of the people with whom you’d like to work. An umbrella phrase. But high achievers could mean anything: athletes, entrepreneurs, mothers. . . there’s almost no limit to it. So it runs dangerously close to being “everyone.”

Result: You offer to help them, “get centered, access their wisdom, and take right action toward their life purpose.”

So what that suggests is that they’re struggling with is being uncentered, out of touch with their own wisdom and that they’re not taking right action towards their life purpose. Maybe because they don’t know it?

And it has me wonder, of all those things, which ones are they craving the most? Getting centered? Accessing their wisdom? Taking right action? Figuring out their life purpose? Those are all slightly different pieces. Where are they struggling the most?

To me, the secret to getting this more clear is going to be one of two things. Either getting more clear about what you want to offer (and how you want to offer it) so that your ideal clients can see it and say clearly, “yes! That’s for me!” or to really hone in on a particular subset of sensitive, high-achievers. When the “who” is clear the result they’re craving most reveals itself easily.

Niching Contest Participant Comments:

10/10: Joy to world! Very clear purpose.

Could it be “high sensitive over achievers” maybe? That even more niching and narrowing down. If you include medicine in your work I’d say to also include it in the copy.

Joy is AMAZING!

7/10: I want to know more about what makes you different somehow. There are a lot of life coaches. My expectation is that there’s something about you or who you serve that makes you special or even spectacular, and I don’t know what that is from seeing your statement.

6/10: Who you help is really clear. I know several folks who fit into this category. What I don’t know is when I would send them to you.

7/10: Ok that’s me, I get who your targeting but what you do to exactly with your clients I get no sense of it here. Also not sure about the term right action.

8/10: Who you help is clear – heck, I could even be one of your audience. But. . . It isn’t clear why I would want to come to you or when I should seek you out. Is this something we can do over the phone? Or face-to-face? The outcome is quite clear – perhaps focus on one or two of them so then you’d have characters to expand the problem you are helping to solve.

Joy Caffrey’s Reflections:

n/a

The Revised Niche:

I have 20 years experience in energy medicine with which I help sensitive, high achievers get centered, access their wisdom, and take right action toward their life purpose.