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Niching Case Study: Juan Manuel Burgos

JuanManuel

I inspire and facilitate the development of an urban ecologic lifestyle, providing home scale vegetable garden design services and workshops

anandaaiken.wix.com/anandaaiken

#sytycn2015

Tad’s Rating:

9/10

Contest Rating:

9/10

Average Rating:

9/10

Tad’s Comments:

9. So clear. The only thing that could make it even clearer is to define the geographic local you service. Also – bless you for this good work that you’re doing. What’s a bit unclear is do you only design the gardens or also install them? And what do they get at the end of working with you? A garden? Know how? A bit of both? It may depend of what they’re checking out. Thank you for what you’re doing. This is a great example of a niche that is so clear on what is being offered that the ‘who’ doesn’t need to be articulated really as the ‘who’ will, basically, be ‘people who’d want that’. 

Niching Contest Participant Comments:

9/10: So clear. The only thing that could make it even clearer is to define the geographic local you service. Also – bless you for this good work that you’re doing. What’s a bit unclear is do you only design the gardens or also install them? And what do they get at the end of working with you? A garden? Know how? A bit of both? It may depend of what they’re checking out. Thank you for what you’re doing. This is a great example of a niche that is so clear on what is being offered that the ‘who’ doesn’t need to be articulated really as the ‘who’ will, basically, be ‘people who’d want that’.


8/10: Love what you do! I would give it an 8. I am not sure if you offer just design services or do you also help set the gardens. I guess I would need more than design if I would like to have urban ecologic lifestyle. What are the results clients get when working with you?


6/10: It could easily be a 9, but that first part is confusing. ‘Ecologic’ isn’t a recognised word. Something like: ‘I inspire and help people who want greener urban lifestyles, through home-scale vegetable garden design and workshops.’ I haven’t checked character count though for that alternative.


6/10: Providing lifestyle facilitation is intriguing, but aside from contextual clues to hippie life, and sanskrit words, I don’t know who you are aiming at. There’s going to be a difference between preaching to the converted and making converts.


10/10: This is cool. If I could give a 10+, I would. Don’t change a thing. Awesome business too! Great vibe and very inspirational!


9/10: This sounds fairly clear.


10/10: Your message and offerings feel really clear.


8/10: I don’t personally know what an ecologic lifestyle is, but not sure if you’d have clients who weren’t looking specifically for that? If yes, maybe could be a little clearer, otherwise awesome.


10/10:  I think the message is clear. If I had space, I’d be interested in your services!


10/10: As a former organic farmer I give you 10 thumbs up. You go, my friend. We need you!


9/10: Clarify the audience as you did in reply to a previous poster, and you will be golden. Glad to know you are out there doing what you do.


8/10: I think this is clear and not clear at the same time in that I had to decipher the sentence to get what you are trying to say. “urban ecologic lifestyle” feels a little awkward to me. I wonder if there is a way to reword that flows a little better? I also wonder if there is a specific type of person you could mention who wants what you are offering?


Love what you’re doing!


9.5: I do very similar work in Calgary. Where are you located though?


10/10: Very clear


7/10: I believe it’s “ecological”, not “ecologic”.I love what you do! I don’t know who your niche is, though. Urbanites?


10/10: N/A. 

Juan Manuel Burgos’s Reflections:

n/a

The Revised Niche:

n/a

Filed Under: 9/10, Niche Tagged With: artist spiral, eco-friendly, entrepreneur spiral, garden design, gardens, landscaping, lifestyle, vegetables

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