I inspire and facilitate the development of an urban ecologic lifestyle, providing home scale vegetable garden design services and workshops
Niching Contest Participant Comments:
9/10: So clear. The only thing that could make it even clearer is to define the geographic local you service. Also – bless you for this good work that you’re doing. What’s a bit unclear is do you only design the gardens or also install them? And what do they get at the end of working with you? A garden? Know how? A bit of both? It may depend of what they’re checking out. Thank you for what you’re doing. This is a great example of a niche that is so clear on what is being offered that the ‘who’ doesn’t need to be articulated really as the ‘who’ will, basically, be ‘people who’d want that’.
8/10: Love what you do! I would give it an 8. I am not sure if you offer just design services or do you also help set the gardens. I guess I would need more than design if I would like to have urban ecologic lifestyle. What are the results clients get when working with you?
6/10: It could easily be a 9, but that first part is confusing. ‘Ecologic’ isn’t a recognised word. Something like: ‘I inspire and help people who want greener urban lifestyles, through home-scale vegetable garden design and workshops.’ I haven’t checked character count though for that alternative.
6/10: Providing lifestyle facilitation is intriguing, but aside from contextual clues to hippie life, and sanskrit words, I don’t know who you are aiming at. There’s going to be a difference between preaching to the converted and making converts.
10/10: This is cool. If I could give a 10+, I would. Don’t change a thing. Awesome business too! Great vibe and very inspirational!
9/10: This sounds fairly clear.
10/10: Your message and offerings feel really clear.
8/10: I don’t personally know what an ecologic lifestyle is, but not sure if you’d have clients who weren’t looking specifically for that? If yes, maybe could be a little clearer, otherwise awesome.
10/10: I think the message is clear. If I had space, I’d be interested in your services!
10/10: As a former organic farmer I give you 10 thumbs up. You go, my friend. We need you!
9/10: Clarify the audience as you did in reply to a previous poster, and you will be golden. Glad to know you are out there doing what you do.
8/10: I think this is clear and not clear at the same time in that I had to decipher the sentence to get what you are trying to say. “urban ecologic lifestyle” feels a little awkward to me. I wonder if there is a way to reword that flows a little better? I also wonder if there is a specific type of person you could mention who wants what you are offering?
Love what you’re doing!
9.5: I do very similar work in Calgary. Where are you located though?
10/10: Very clear
7/10: I believe it’s “ecological”, not “ecologic”.I love what you do! I don’t know who your niche is, though. Urbanites?
Juan Manuel Burgos’s Reflections:
The Revised Niche: