We Help Caring People Become A Voice For Change Through Their Buying Choices. Fairly Traded and Woman Made.
Niching Contest Participant Comments:
6/10: I had to read this a few times to get it and only fully got it because in the description it mentioned fair trade and women made. I think it would serve you well to include that in your statement. What do you think?
6/10: Need a clearer message.
7/10: I feel like this is just a little too vague. I get the sentiment, but the language can be just a bit tighter. I think you’re trying to help a group of people make smarter purchasing choices so that they can influence change somewhere. So . . . “caring people” . . . are you talking to me or my husband? (I think you’re talking to me). “Buying choices” . . . well, he’s not frivolous and he does research but I’m guessing from the image that his research would never find you. My purchasing research *might* find you. I suspect that your message has something to do with crafted goods and women.
5/10: Could be a little more clear.
9/10: I love this! I want to know where things are made and who we’re empowering!
10/10: Nice. Even though “caring people” might sound general, I get a clear sense of exactly what kind of caring through the rest of the statement. Probably my favourite niche statement so far.
6/10: What kind of change are they looking to create?
10/10: Very clear and concise.
Kari Hughes’s Reflections:
Thank you Tad, I had such a hard time with the 120 characters. Will take all of your suggestions and redo the niche statement. We sell fair trade products made by women in the developing world.
The Revised Niche: