Niching Case Study: Kate Eckley

I empower spiritual women to integrate transformational metaphysics into their daily lives so they can live in the flow, on their own terms.

tranquil-transitions.com

#sytycn2015

Tad’s Rating:

5/10

Contest Rating:

6/10

Average Rating:

5.5/10

Tad’s Comments:

5. Several of the terms feel a bit fuzzy and if even one of them was more clear it might be enough.

Term #1: “Spiritual women” is a bit broad. I have a sense of what you mean but I’m not entirely sure.

Term #2: “transformational metaphysics”. This is the big one. This could mean everything from theosophy to the occult to seances to Abraham Hicks to The Secret to indigenous wisdom. It could help if you listed three examples of books, authors films etc. And… 140 characters. I get it 　

Term #3: “Live in the flow”. Again, I totally get a sense of it but it’s a bit vague.

Term #4: “On their own terms”. This one is of interest to me because it suggests that they are currently not living their life on their own terms. I’d love to hear more about that and what that looks like. What I do get about this is that it’s a wonderful thing. Articulating this kind of thing is incredibly hard. A blog post that might be useful.

Niching Contest Participant Comments:

6/10: I agree with most of the previous posters. Not quite specific enough. I am a spiritual practitioner,and I noted in one of your comments that is your target audience, however until I read that, I thought you were targeting mostly just seekers in general. Regardless, I get what you are offering, and I think it is a beautiful gift to give the world. Most people don’t realize that even healers, practitioners, and ministers have a hard time walking the walk all the time. Sometimes we need reminders and nudges too.

5/10: Spiritual could mean different things to different people, and I’m not sure how many people will know what you mean by transformational metaphysics. While I think I know what you mean by living in the flow, it’s not a concrete result or outcome. Giving a solid outcome for what happens when you live in the flow and why someone would want to do that could be helpful, and would give me a more clear idea of what kind of person needs your services and who to send your way.

6/10: Gorgeous picture. A couple of comments above you’ve written that your target audience is women who already have a spiritual practice. That’s kind of different to spiritual women. Maybe that’s something to clarify a bit?

8/10: I think “spiritual women” is relatively specific, though I did wonder if you meant leaders or practitioners. For myself, I see a contradiction between “on their own terms” and “integrate transformational metaphysics,” which sounds like a term of art I’m not familiar with.

6/10: I think I might know who you are talking about or you might even be talking about me, but I can’t tell for sure. I can certainly feel the potency and energy in the photo, that is great and what would make me inquire further. I think I’d echo the comments that ask for a bit more specificity. E.g. what would be some tangible benefits I’d see from living in the flow on my own terms? Also, this might just be a particular hobby horse of mine, but the term “spiritual” woman/man/person is sort of a red flag of confusion for me. Because I believe that we are are spiritual beings, distinguishing one woman as “spiritual” over another sort of confuses me? I don’t know what that means?

6/10: Can you put this in layman’s terms? I am not your target group so it doesn’t resonate for me. How could you explain what you do to a 10 year old?

Kate Eckley’s Reflections:

Thanks for the feedback. I will think about your comments. A note: I had to cut the statement a bit to fit the 140 character count. It actually reads “spiritually inspired women,” although I don’t think addresses your concerns. My target audience is women who already have a spiritual practice or who have some interest in or knowledge of metaphysics, so my thinking is that they will understand those terms, whatever their exact definition of them. It’s sort of a self-selection: if you don’t understand or aren’t curious about those things, you’re not my audience. Does that make sense?

The Revised Niche:

n/a