I offer therapeutic yoga classes to those living with pain who aren’t being served by conventional yoga classes.
Niching Contest Participant Comments:
I would send you people who love yoga, but they can’t find a class that fits exactly who also have arthritis.
9/10: Super clear!
10/10: Very clear message.
10/10: Awesome! I would love to connect with you, it seems we are on a similar path! 10 for me!
9.5/10: Lovely. Clear, witty and crisp. For me to give it a 10, the bit about “other yoga classes” could be a little smoother and less important. I know it’s difficult. . . perhaps offering more than conventional yoga classes. . . That’s not quite it, but I hope you know what I mean.
10/10: I know who it’s for and what it’s for and the pictures tell me the rest. . . people enjoy it and you’re an open hearted yogi who I’d love to work with.
10/10: Love it.
9.5/10: Love the niche. Love your phrasing. Love the pics of you and the classes. Would love to see a couple of pics of people and their joints – just to bring that home. I give it a 9.5!
9.5/10: Nice! Super clear! The only thing I’m wondering is if they’re not being served by regular yoga classes because they are not suitable for them (as in they cannot attend, it’s not a fit or appropriate, they don’t like them?) or if they’re just not being served period? I think older adults when I see arthritis, but that may not necessarily true. . . do you serve a specific age demographic? Love your presentation.
10/10: I think it’s so clear it’s a 10.
9/10: Very clear. Can you put in the “happy joints” into niche definition? It would spell out the benefit for your students.
9/10: Really like this – and what you’re doing!
9/10: I love it!
8/10: Yoga for arthritics is fantastic. The “not being served by. . .” opens the door to wonder what unique needs they have and the results you deliver for them.
My spidey sense tells me you haven’t yet expressed what you really open up for this group of people. As well, is there a certain profile of people living with arthritis you like to work with (eg teens, young adults, 30-40, senior)? By going to your yoga classes, what are they able to do they couldn’t before or you knowingly smile as you watch them ____? To play around a bit, what if you flipped your sentence around to be something like “I empower those living with arthritis to ________ through yoga.” Filling in the blank as an example might be “I empower busy moms living with arthritis to experience greater awareness, fitness and pain relief through yoga.”
8/10: I really like it, but when I think of arthritis I think of my lovely old mum, who could really do with a great yoga class, but your pics look like they are all young people . Is it just for younger people?
10/10: This is excellent. Who, how, and why (outcome) are so clear.
9/10: Love the saying.
10/10: I just love the last sentence! Will you use it? Just put the arthritis in and you’ve got a brilliant one, 10!
Kim McNeil‘s Reflections:
Thanks for the great feedback! It’s nice to know I’m on the right path. I offer a class that doesn’t make people feel left out, that challenges them anyways, that is modified or gives lots of options depending on their specific needs (arthritis can affect us in many different ways.) I offer classes that empower people to help themselves feel better by giving them the confidence to move more and in ways they didn’t think they could. To clarify further: I give them confidence again through my classes because instead of thinking “I can’t do something” I show them they CAN. Instead of sitting out for part of the class they are given modifications. The progress faster, get value out of their time and investment, and feel like they’re included, not excluded. They realize arthritis doesn’t mean they have to limit themselves or give up on things like yoga. They also are empowered to know they have more control over their lives than they thought. Arthritis doesn’t need to control them. It’s all about reducing pain, improving body awareness, improving their toolset of pain management skills, and reducing stress.
The Revised Niche: